Intrapreneur at the LEGO Group. I was the first to join the Campaign Performance product team within the newly formed Marketing Digital Product. I have played a significant role in building a team that delivers immediate value to our stakeholders in the business while maintaining a healthy culture.The Campaign Performance team is part of the company’s digital transformation. We enable marketers and brand managers globally to make data-driven decisions and optimize marketing performance.We achieve this by making marketing data easily accessible for all teams across the organization and by building an interface product that highlights campaign insights and provides recommendations.

Weekly business podcast in Danish 🎙️Side hustle.

- Building a SaaS company from scratch into a successful business (revenue in M DKK)- Clients include Tier 1 companies and agencies such as Specsavers, Hyundai, Mindshare, BoConcept, GroupM, Land Rover, and Coloplast- Securing multiple rounds of investment through a 4-year period (funding in M DKK)- Turnaround from a funding mindset to profitability - Managed a team of 8 people- Nominated for Startup of the Year 2021 at Danish Digital Awarddeepdivr is a powerful yet seamless digital marketing analytics platform that makes the complex simple. Seen through our objective lens, users get an easy, uncluttered view of their data – enabling them to see the bigger picture, make impactful changes and report in no time.

Advised on digital marketingPaid social agency leadGoogle Growth Accelerator Program lead

1:1 with CCO(volunteer work)

Guest Lecturer in Applied Social Media Management.September 2019September 2020

Guest lecturer in Marketing & Communication.March 2019April 2020

Co-Founder of Mashup (non-profit) - a mentor programme designed for the most ambitious young people working within marketing and communication. Our mentors are among the absolute elite in the business and ready to give their guidance in order to make the mentee grow.

Worked on a broad range of partnerships; influencers, music industry, sports, CSR, media partnerships etc. Always tried to find the best possible solution for a brand to communicate with a target group in a way that suited everyone and created value. As an example of this we created the 10th most popular YouTube Ad in 2016 (even tho it launched 21th of Dec 2016).Local Lead on one of Mindshare’s 10 global differentiators – ‘Planning 4 Agility’. A workshop and way of thinking that gives the client the ability to be agile and to create relevant content in a fast and changing environment. Co Founder and Lead on ‘Mindshare Creative Hub’ a hub combining all of Mindshare’s different skills in a creative space. As an integrated agency, we strive to position ourselves in a unique way as an agency who can deliver solutions no one else can. A part of GroupM’s CSR council where we find new ways to be sustainable and help our local community. Working/worked with: Ford, Heineken, Faxe Kondi, Ubisoft, Hi3G, Realdania/Bolius, Europæiske ERV and several Unilever brands.

As an advisor I worked on a strategic level. I wanted to understand the business and strategy of the companies I worked with in order to give them my best advice. Therefore I was interested in all parts of their activities and not just marketing. I believe that's an important part of a long and successful relationship.I did a lot of project management on social media campaigns, digital campaigns, event activations etc. Besides that I worked with new bizz in order to increase the client portfolio.• Content and Social Media Marketing, • Event & Sponsorship Activation• Brand Management• Budgeting• Project Management• Social selling & Lead GenerationWorking with Ford Motor Company, Faxe Kondi, Heineken, Europæiske ERV and Realdania/Bolius.

Spending two weeks at the Mindshare Worldwide office and two weeks at the Mindshare UK office in order to learn from the best partnership experts in the network. Learning how to negotiate, sell, plan, execute and evaluate a partnership across the global market and specifically in the UK market.

FKA TDC Group. Acting head of social @ TELMORE with the responsibility of all social media activities since fall 2014, but involved in social media marketing across TDC, YouSee and Fullrate as well. While at TDC Group I gained extensive experience in strategy, execution, analytics and project management. My primary goal was to develop and strengthen the relationships with our 270.000 fans on Facebook, 5000 followers on Twitter and 7000 followers on Instagram.In order to do that we had to create great content in cooperation with internal and external stakeholders such as HBO, MTV, Disney and different agencies. Experience:• Social Media & Content Marketing• Brand Management• Strategic Community Management• A part of the team which activated the main sponsorship of Eurovision 2014• Sponsorship activation in general (Roskilde Festival, AGF Football Club, Robert Prisen - Movie Award show) • Crisis communication

• Speaker on social media marketing• Advice brands about social media marketing

Guest lecturer in Digital Media.

Huset Markedsføring Studerende is the largest student network in Denmark in the fields of marketing, communication and advertising. As Chairman of the Board I had the responsibility of leading the organization which has more than 1200 members from all over the country.Succeeded in:• A more professional way of work with a new project management system• Arranged two event yearly. A combination of team building and planning the next semester• Getting sponsorsExperience: • Management of 13 volunteers • Organization strategy• Event Management• Marketing Management• Partner up with companies• Budgeting• Recruitment of volunteersAbout Huset Markedsføring StuderendeAmong others we offered 10 events yearly with a different perspective on marketing. The main goal was to give students a knowledge beyond what they learn at universities and business schools. In order to do that we did work with companies as Carlsberg, TDC, Podio, CA A-kasse, OMD, Advice, Zupa Recommended, Very, Reckitt Benckiser, Geelmuyden.Kiese, Goodvertising Agency, Creative Circle and Komfo. At our event we usually had 50-100 attendees primary from Copenhagen Business School, IT University, Roskilde University and Aalborg University.

Huset Markedsføring Studerende is the largest student network in Denmark in the fields of marketing, communication and advertising. As Member of the Board a responsibility was to lay down a strategy and pursue it in order to create increased value for the 1200 members. In the daily work I was in charge of social media activities which primary was Facebook (2700 fans). But we did launch a profile on Twitter and Instagram. Besides that I was in charge of our event during Social Media Week Copenhagen 2013 which had more than 100 attendees. Experience: • Project Management• Event Management• Social Media & Content Marketing• Strategic Community Management• Organization strategy• Recruitment of volunteers

At YouSee I worked with social media marketing on Facebook, Twitter and Instagram. My primary goal was to develop and strengthen the relationships to our customers. In order to do that we created great content in cooperation with internal and external stakeholders such as Disney, MTV and several agencies. Experience:• Social Media & Content Marketing• Brand Management• Strategic Community Management• Sponsorship activation (incl. AGF)• Crisis communication

At Komfo I advised Danish and international companies on social media marketing. My focus was how they could use and benefit from using Komfo as their CMS. Komfo is the leading social media CMS in Denmark and one of the largest in Scandinavian. I was account manager for more than 10 clients in different industries.I also worked with new bizz and I succeeded in getting more clients. Besides that I supported existing clients in regards to the CMS. Experience:• Social Media Marketing• Consultancy• New Bizz• CRM • Business Development• Speaker

• Sales and upselling• Customer service• Responsible for the stockroom (october 2008 - june 2009)

In cooperation with Venture Cup, Lederne hosted an event about leadership at Roskilde University. I was one of four external project managers who were in charge of planning and execution. Troels Skjelbo and Kenneth Plummer were speakers at the event which had more than 50 attendees.Experience:• Strategy• Budgeting• Event Management• Social Media Marketing• Print Marketing

Experience:• Assisting Campaign Managers and Key Account Managers• Making campaign presentations• Optimization of work flow• Finding leads