Michelle W. Email & Phone Number

St. Louis, Mo, Us

St. Louis, Mo, Us

St. Louis, Mo, Us

St. Louis, Mo, Us

• Serve as the primary contact for content needs for both clients and United Way team members• Collaborate with the Digital Operations Specialist to ensure clients and donors have seamless online experiences • Work with the Director of Online Giving to manage client expectations, inform clients of best practices and ensure content quality• Acquire feedback from clients and team members on content needs; manage and implement edits after seeking approval from United Way team and clients• Manage the distribution of content and content calendar; ensure United Way team and clients are aware of dates and deadlines• Collaborate with internal teams to brainstorm and create content that highlights United Way’s expertise and engage donors• Use email and other platform analytics to adjust content and email strategy • Provide United Way team and clients with campaign reports• Conceptualize and create email campaign pitches that align with client goals and United Way of Greater St. Louis’ expertise• Use Salesforce.org Philanthropy Cloud, Salesforce Marketing Cloud, Philanthropy Cloud dashboard and other tools to manage projects, deliver success and gain insights• Keep the Director of Digital Strategy informed of client success and projects• Sit on United Way Worldwide product calls and inform team members of key takeaways • Work with Director of Digital Strategy to create client-driven digital strategies to reach client goals• Manage the creation and implementation of client-driven digital strategies, ensuring client success and quality, error-free content delivered on time• Conceptualize, write and edit content to deliver best-in-class content to donors and clients. Includes: emails, articles, company-specific stories and campaign pitches

St. Paul, Mn, Us

Part-time on airWeekends

• Plan, develop and implement email and referral programs to meet lead generation and customer engagement objectives across multiple brands• Work with Sales team to drive lead automation and process• Create and manage customer journey campaigns that drive customer engagement• Work with Marketing Communications team to develop engaging and high performing email content• Create and manage lead acquisition campaigns, monitor performance and adjust accordingly• Ensure lead nurturing programs are built for all inbound and outbound marketing initiatives• Optimize marketing automation and lead nurturing processes through email content and other digital channels• Track and report on campaign performance data• Monitor and analyze lead behavior to understand how our inbound marketing activity turns into customers, their buyers journey and continually refine the process to convert

St. Louis, Mo, Us

Working closely with the Senior Director, responsibilities include executing the development and implementation of company strategy related to internal and external marketing, partner cultivation, member and sponsor recruitment, and online content. • Promote the Brazen Global licensing opportunity and membership opportunity at a national (and potentially international) level via a myriad of digital marketing and social media initiatives, channels including, but not limited to, Paid and Organic Search, Retargeting, Display, Email, Social Media and Content.• Collaborate with Brazen Global management and leadership team to create a pipeline of licensee targets and a sales strategy to close them, including creation of business development materials and specific direct inbound and outbound sales efforts• Execute an outbound sales effort to recruit Brazen Global-level members• Work with other members of the management team to generate online content (including Vault posts, newsletters, email campaigns and private social media posts) at the Brazen Global level• Work with new Brazen City Directors to facilitate their own business development process for members, sponsors and volunteers, including creation of business development materials, codification of the process, and use of CRM software• Create Online Content, marketing tools and templates for Brazen Licensees to use to drive membership engagement, retention and positive customer experience• Create Fundraising materials and business development campaigns for Brazen City Directors to use to cultivate and solicit sponsorships, individual donations and grants.

St. Louis, Missouri, Us

• Responsible for driving and implementing brand awareness, client acquisition and retention plans across all digital channels including, but not limited to, Paid and Organic Search, Retargeting, Display, Email, Social Media and Content.• Manage and work closely with agencies, partners, vendors and internal teams to devise key strategies for acquisition, retention, and brand awareness.• Work with executive team to develop company marketing and branding strategy• Support overall Marketing needs for Gremln Social team including: webinars, conferences, trade shows, media, public relations and other marketing events.• Define marketing programs and advertising opportunities that support business goals to drive brand awareness and revenue growth.• Develop messaging and campaigns to resonate with Gremln Social clients, banks, credit unions, mortgage lenders, financial advisors, etc.• Develop demand generation process and grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content.• Optimize Gremln Social marketing automation and lead nurturing processes through email, content, and social channels.• Manage editorial calendar and develop custom content to prove value and education for financial services clients. Content includes blogs, white papers, e-books, infographics, how-to guides, press releases, video, client, partner, and prospect webinars.• Strategize, execute, and maintain Gremlin Social’s social media presence on Facebook, LinkedIn, Twitter, Pinterest, and Google+.• Oversee email marketing and lead generation campaigns ensuring messaging is aligned with marketing, sales and product teams.• Create and own the digital marketing function (SEO, paid search, marketing automation)• Develop KPI's and carry out reporting, marketing analytics and manage the use of data to drive actionable insights using HubSpot and Salesforce.

Master Of Science (M.S.), Mass Communications 2009

Bachelor Of Arts (B.A.), Mass Communications