Mikki L. Wilson Email & Phone Number

Massachusetts

Experienced women entrepreneurs who provide services partner with Dot Connector Consulting when they struggle to pay themselves consistently! I connect the DOTS in your business with a distinct and disruptive marketing strategy allowing you to scale and identify pathways that increase profitability and produce passive income streams you might be overlooking!

Lynn, Massachusetts

Boston, Massachusetts

Salem, Massachusetts

Creative Collective connects creativity, community and commerce across the North Shore. As a collective of creative professionals, small businesses, organizations, and individuals, we coordinate a series of events, traditional and non-traditional marketing initiatives, resources, and best practices to define why creativity matters in all aspects of life. My role is promote business growth through connections, collaborations and relationship building across communities.

Salem, Massachusetts

Identify new opportunities in all areas of business for Cabot Wealth Management. Continue to maintain firm’s marketing and communications while developing new programs and relationships to further strengthen the Cabot brand.- Development of new business leads- Create opportunities to leverage in-house expertise- Connect team members to new centers of influence- Community outreach and networking- Maintain marketing communications and operations

583 Chestnut Street, Lynn, Ma 01902

The Lynn Area Chamber of Commerce (LACC) is a non-profit business organization representing 400 business members in the communities of Lynn, Lynnfield, Nahant and Swampscott. As Interim Marketing Manager and a self-employed Marketing Consultant, I am assisting the LACC with a seamless transition strategy as they seek to employ a part-time marketing coordinator. My goal during this transition is to maintain the continuity of all marketing communications. As a marketing consultant, I will… Show more The Lynn Area Chamber of Commerce (LACC) is a non-profit business organization representing 400 business members in the communities of Lynn, Lynnfield, Nahant and Swampscott. As Interim Marketing Manager and a self-employed Marketing Consultant, I am assisting the LACC with a seamless transition strategy as they seek to employ a part-time marketing coordinator. My goal during this transition is to maintain the continuity of all marketing communications. As a marketing consultant, I will analyze the marketing processes and procedures currently in place in order to provide recommendations to the organization's existing marketing plan. Responsibilities include daily updating of the LACC website (http://lynnareachamber.com) and social media accounts, weekly e-blasts and email marketing, graphic design of all marketing collateral material, event development, support and execution, maintenance of Microsoft Access membership database, plus office support duties as assigned. Show less

57 Maple Street, Danvers, Ma 011923

My primary goal was to create a tasty marketing mix, craft delicious messages, and stir up business for this nut-free, boutique-style gourmet cake and pastry shop where creativity and passion is the recipe for their products! Identifying trends and keeping a finger on the pulse of pop culture helped create endless ideas for cake and cupcake artistry. Coordination of creative idea generation, social media, email marketing, and customer service are integral to maintaining a consistent presence… Show more My primary goal was to create a tasty marketing mix, craft delicious messages, and stir up business for this nut-free, boutique-style gourmet cake and pastry shop where creativity and passion is the recipe for their products! Identifying trends and keeping a finger on the pulse of pop culture helped create endless ideas for cake and cupcake artistry. Coordination of creative idea generation, social media, email marketing, and customer service are integral to maintaining a consistent presence with the bakery's target audience. Other responsibilities included content management, website maintenance, press release distribution, campaign management, and advertising. Some notable achievements I am proud of are:- Increasing number of Facebook fans during the first year by nearly 60%- Creating a focused social media strategy and implementation of new social media channels - Expanding presence of and increasing sales through C4O Online Store- Co-creator of C4O's line of cocktail cupakes, Cupcakes After 5- Identifying trends to implement creation and promotion of High Heel cupcakes line- Identifying trends to implement creation and promotion of 7-layer Rainbow Cake. Show less

216 Essex Street, Salem, Ma 01970

During the six months after leaving Cabot to pursue a new career opportunity, I helped the Cabot staff transition to a new marketing manager. During this period, I finished the coordination of their annual conference and carried out the event with no problem. I trained the new marketing manager on the processes and procedures of the marketing department. I also offered on- and off-site assistance for any issues that arose for which I had key information to.

216 Essex Street, Salem, Ma

I am responsible for the firm’s overall marketing and strategic planning programs and business communications. I facilitate lead generation and client development for our team of financial counselors through various marketing and client services programs. I am also responsible for coordinating and managing Cabot’s advertising and public relations efforts as well as annual conferences and events. Recently, I have introduced social media into Cabot’s marketing mix in order to leverage the wealth… Show more I am responsible for the firm’s overall marketing and strategic planning programs and business communications. I facilitate lead generation and client development for our team of financial counselors through various marketing and client services programs. I am also responsible for coordinating and managing Cabot’s advertising and public relations efforts as well as annual conferences and events. Recently, I have introduced social media into Cabot’s marketing mix in order to leverage the wealth of information Cabot provides while strengthening their position as thought leaders within the financial services industry. Other responsibilities include:- Developing brand strategy and strengthening brand awareness across both the North Shore are and nationally through orchestrated use of public relations, referral networks, social media, and email marketing.- Maintaining firm's website content/design and coordinating the implementation of SEO strategy and key design elements through outside vendors.- Database management, customization, app integration, and administration (Salesforce) in order to created enhanced reporting and streamlining through forecasting and workflows. Show less

Greater Boston Area

Worked several positions including, driver, cashier, sales associate and wholesale. Responsibilities included customer service, cash handling, scheduling, organizing product shelves, setting up POP displays and endcaps, inventory, and sales.

I worked as a retail sales associate at a Plumb Gold jewelry kiosk inside of the Northshore Mall in Peabody, MA. My responsibilities included sales, piercing ears, customer relations, cash handling and deposits, inventory, point-of-purchase displays as well as opening and closing the kiosk.

Bachelor Of Arts, Business Administration - Marketing

Activities and Societies: Delta Mu Delta Graduated Magna Cum Laude. Former president of Delta Mu Delta (2007)

Associates, Legal Administrative Assistant

Activities and Societies: Phi Theta Kappa Honor Society

Associates, Liberal Arts

Activities and Societies: Phi Theta Kappa Honor Society

English, Psychology

Hs Diploma, Machine Drafting

Activities and Societies: Lions Youth Speech Competition, Basketball, Powderpuff Football, SkillsUSA - originally known as VICA.