Mikko Pesonen Email & Phone Number

I have over 20 years of experience for business consulting field. My main capabilities are related to: DEVELOPING NEW BUSINESS, SERVICE AND PRODUCT INNOVATIONSOver 100 publicly funded innovation analysing and development projects. For example Product track projects (Tuoteväylä-palvelu, Tekes), New business from research ideas (Tutli, Business Finland), Innovation voucher (Business Finland) and ELY-Centre projects for commercializing innovation ideas. Some other projects have been related to Nokia Bridge process. Dozens of other innovation and startup projects. I have been mentor or judge for many innovation and entrepreneur competitions, like Kasvu Open. I have also wide experience for developing traditional, non high-tech businesses.MARKETING DEVELOPMENTKnowledge for different marketing fields: e.g. marketing strategy, marketing communication, CRM and marketing channel. The marketing knowledge is based on B.Sc. (Econ.) marketing education, marketing work experience, marketing communication designer experience, marketing education experience and dozens of marketing consulting projects. BUSINESS ANALYSIS AND DEVELOPMENTAnalysis and development for business, consumer and public sectors. I can combine creative, innovative, individual perspective to more analytical, strategic and commercial corporate way of thinking. Also service business view. Modern tools, such e-Progress on-line service is available. I have made growth plan for dozens of companies. RESEARCH AND SURVEYSDozens of projects, like market, customer, competitor and personnel surveys. 20 years of experience for Questback on-line research tools. Numerous research and development reports, like internationalization mentoring project and IoT commercialization project for BusinessOulu (City of Oulu). STARTUP´S AND ENTREPRENEURSHIPI am certified consult to evaluate business ideas and entrepreneurs for TE office (startup grant / starttiraha). I have done over 700 startup grant evaluations for different TE-office areas in Finland. I am also certified Yrittäjyysbuusti consult for Tampere-Pirkanmaa TE-office area. I have analyzed and developed almost 1 000 business, product or service ideas and plans.

Listed skills include Marketing Consulting, Service Business Development, New Innovations Evaluation And Commercialization, Marketing Research, and 12 others.