Miklos Raibon Email & Phone Number

Houston, Tx, Us

Palm & Broadway is a boutique marketing and strategy firm that blends traditional Fortune 500 brand management with the latest in digital performance marketing and analytics.In my role, I have worked with clients to: - Build comprehensive branding tools to create a consistent brand voice and visual identity.- Conduct digital marketing campaigns across Search Engine Marketing (Google Ads), Paid Social Media (Meta, LinkedIn, TikTok), and Email Marketing.- Develop customized analytics dashboards in Looker studio to measure marketing performance against yearly goals.-Design websites to improve the customer journey and increase conversions.

Los Angeles, Ca, Us

- Creating customized wellness programs for individuals, groups and companies. - Trained in modalities such as meditation, sound healing and breathwork.

Burlington, Massachusetts, Us

- Lead the development of a comprehensive marketing strategy playbook for each regional soda brand within KDP's portfolio that included tactical recommendations for growing advantaged brands and maintaining sales on weaker brands.- Evaluated packaging and positioning for each regional brand and made recommendations for optimizations. - Managed budget for regional brands portfolio, ensuring funds were redistributed for the most promising business opportunities.-Acted on insights from IRI POS and panel data tools to improve brand sales in specific regions and with high priority retailers.

Burlington, Massachusetts, Us

Collaborated with the internal consumer insights team and external agencies in developing a comprehensive marketing research plan to uncover actionable consumer insights and better understand the Mixers category. This lead to better alignment with the sales and commercial team as well as providing clear innovation direction for our product development team.

Burlington, Massachusetts, Us

- Created measurement plans and KPIs for media campaigns across 12 brands. - Maintained key relationships with media partners including Facebook, Twitter, Pinterest, Snapchat, Oath and Google/YouTube

Burlington, Massachusetts, Us

Revamped brand strategy for Dr Pepper Cherry, positioning it for growth. Analyzed shopper behavior to understand how best Cherry can provide incremental sales to the DP portfolio. Aligned the new strategy with key stakeholders across the retailer and bottler sales teams and created a compelling sell story.Lead the content briefing for our creative agency to produce a Cherry television and digital video campaign which exceeded our ROI goal by 20%. Managed Dr Pepper trademark budget across key functions including content, media, sponsorships and consumer research. Developed detailed recommendation for Diet Dr Pepper strategy based on consumer focus groups that included new consumer claims and retailer sell story in response to competitive zero sugar innovation. Launched DrPepperStore.com, an e-commerce store for selling Dr Pepper branded apparel leading to incremental brand revenue.

Irving, Tx, Us

Spearheaded global innovation pipeline development by coordinating with each of four regions (Latin America, Europe/Middle East/Africa, Asia Pacific and North America) to write, test via Nielsen Bases and analyze innovation concepts for intimate care innovation.

Chicago, Illinois, Us

Owned P&L for $48MM Orville Kernels business and supported $179MM MW Popcorn business.Developed comprehensive strategy for Orville Kernels business to grow net sales 2% in FY16.Led new packaging and consumer communication projects to turn around Orville MW popcorn business.Analyzed and made recommendations from weekly IRI Consumption and Panel Data.

Worldwide, Oo

- Designed business process improvements as part of digital transformation efforts for large clients in the Energy and Utilities industries- Analyzed business processes to determine inefficiencies and opportunities for cost reduction; analysis led to recommendations of $120,000 savings.- Managed interface implementation project resulting in the production of 4 complex data maps that ensured first run successes for test metrics and on-schedule project completion.

Dublin 2, Ie

- Overhauled key business functions as part of system implementation projects for 3 large clients across the nation in the Energy and Utilities space. - Led a cross-functional team of 9 employees comprised of Accenture and client employees to achieve the completion of a systems integration workstream that resulted in 42 deliverables in a period of 7 months, on time and on budget.- Constructed customized reports that calculated backlogged work along with several quantitative parameters, allowing the client to manage performance and improve resources management by 15%.- Promoted key functions of SAP software resulting in increased awareness among key client employees. - Presented complex technical subject matter to client leadership resulting in improved executive competency around new technology being implemented.

Stanford, Ca, Us

Developed lesson plans, delivered lectures, constructed lecture notes, conducted weekly tutorial sessions with students, assessed student progress and planned enrichment workshops. Responsible for improving communication skills of approx. 40 students each quarter.

Planned and organized a selective weeklong business skills program for 50 Stanford students. Acquired sponsorship of the program from companies that included McKinsey Consulting, Boston Consulting Group L.E.K. Consulting, GAP and

Directed 14 campus coordinators stationed throughout the state of Florida from the Tallahassee office implement a targeted youth vote outreach plan for 10 college campuses throughout Florida.

Master Of Business Administration (M.B.A.), Marketing And Entrepreneurship

Bachelor Of Science, Management Science And Engineering