Moore + Associates is a boutique creative agency in New York City. We believe that cultural change is critical to political change, and that humor is an effective way to shift culture. Neither an advertising agency nor PR firm, our work exists in the growing space in between, providing clients and artists with new ways to succeed at the intersection of public policy, pop culture and new media.Humor has been key to our success at breaking down walls and catalyzing conversation. We work… Show more Moore + Associates is a boutique creative agency in New York City. We believe that cultural change is critical to political change, and that humor is an effective way to shift culture. Neither an advertising agency nor PR firm, our work exists in the growing space in between, providing clients and artists with new ways to succeed at the intersection of public policy, pop culture and new media.Humor has been key to our success at breaking down walls and catalyzing conversation. We work with actors, comedians, and other pop culture artists to use their talents to conceptualize and perform in our campaigns, and we partner with writers, producers and managers in the creative process. Our projects offer opportunities to reach new audiences, from the millions who watch our videos to the more than one billion who have seen our campaigns online, in print, and on TV. For foundations and nonprofits seeking to understand and shift popular narratives, we develop cultural and narrative strategy plans that analyze the landscape and recommend ways to effectively intervene. Show less

In 2019, Moore + Associates and the Center for Media and Social Impact at American University, in partnership with Comedy Central, launched the Yes, And… Laughter Lab. This ongoing collaboration is building a pipeline for the best comedy projects that address and discuss pressing social issues, while creating a new cross-sector practice for comedians, social justice folks, philanthropy, and industry players to work together to engage the public in urgent social challenges. In its first two… Show more In 2019, Moore + Associates and the Center for Media and Social Impact at American University, in partnership with Comedy Central, launched the Yes, And… Laughter Lab. This ongoing collaboration is building a pipeline for the best comedy projects that address and discuss pressing social issues, while creating a new cross-sector practice for comedians, social justice folks, philanthropy, and industry players to work together to engage the public in urgent social challenges. In its first two years, comedians presented seventeen comedy projects – including scripted series, stand-up specials, digital PSAs, and sketch – selected from almost 1000 applications, each using humor to engage in social commentary and inspire social change. Laughter Lab comedians overwhelmingly come from communities often overlooked or typecast in Hollywood, including immigrants and refugees, women, people of color, and Muslims. Show less

In 2016: Conceived, wrote, and produced "The Most Interesting Woman in the World," a series of web ads starring James Franco, for Priorities USA and Emily's List; generated 7 million organic views and coverage in more than 70 media outlets; Conceived, co-wrote (with Adam Mansbach), and produced Chump, an anti-fascist musical comedy for stage, as part of a voter engagement effort on college campuses. In 2012: Helped reenergize President Obama's base voters through several… Show more In 2016: Conceived, wrote, and produced "The Most Interesting Woman in the World," a series of web ads starring James Franco, for Priorities USA and Emily's List; generated 7 million organic views and coverage in more than 70 media outlets; Conceived, co-wrote (with Adam Mansbach), and produced Chump, an anti-fascist musical comedy for stage, as part of a voter engagement effort on college campuses. In 2012: Helped reenergize President Obama's base voters through several web video campaigns, which were viewed almost 12 million times; Launched Wake the F&%k Up! with Samuel L. Jackson, Let My People Vote with Sarah Silverman, Actually... with Rosie Perez, Cher, and others, and more. Raised more than $400,000 from more than 600 donorsIn 2008: Helped increase Jewish support for presidential candidate Barack Obama by 20 points in four months; Launched The Great Schlep, a persuasion effort that generated 300 million media impressions, 7 million views of Sarah Silverman’s web video, 200,000 downloaded talking points, tens of thousands of emails send, and hundreds of Schleppers traveling to Florida and other states. Raised more than $300,000 from 2000 donors Show less

 Spearheaded campaign to pressure Fox News to drop its most popular host, Glenn Beck, from the network’s lineup.  Innovated use of new media and web platforms to attract hundreds of thousands of visitors and users, including Haik U Glenn Beck! (Twitter), Al Tirah! Fear Not! (web video; Facebook), Jspot (blog), ScapeQuote (game; Facebook integration). Led fundraising strategy to inspire hundreds of thousands of dollars in gifts from politically active Jewish… Show more  Spearheaded campaign to pressure Fox News to drop its most popular host, Glenn Beck, from the network’s lineup.  Innovated use of new media and web platforms to attract hundreds of thousands of visitors and users, including Haik U Glenn Beck! (Twitter), Al Tirah! Fear Not! (web video; Facebook), Jspot (blog), ScapeQuote (game; Facebook integration). Led fundraising strategy to inspire hundreds of thousands of dollars in gifts from politically active Jewish philanthropists. Raised organizational profile as communications director and official spokesperson, transforming an obscure non-profit into one of the most recognizable Jewish groups in its sector, through television (Today Show, Hardball), radio (BBC News), print (Washington Post, USA Today), web (Boing Boing, The Daily Beast), and advertising (Wall Street Journal).  Wrote and edited hundreds of op-eds, statements, press releases, newsletters, booklets, speeches, talking points, annual reports, advertising copy, blog posts, tweets, Facebook updates, grant proposals, website copy, and fundraising appeals. Show less

Implemented political program for 70,000 member building service local

Edited New Voices, a national student magazineRan four national conferences for student writers and journalistsRaised organizational budget