Miko Dominik Hernandez Email & Phone Number

Valenzuela, Ncr, Ph

Philippines

Taguig, National Capital Region, Philippines

Brand Management. Manages Mitsubishi’s core branding activities from concept planning, budgets, and execution to long-term and sustaining efforts for all marketing campaignsMajor Campaign Projects: • 2022 Life Made Better – New Lifestyle-oriented Campaign• 2022 Xpander: “Reimagine Your Ride” Campaign• 2021 Black Series: “Eclipse the Ordinary” Campaign• 2021 Mirage G4 GLS Sport “Breakthrough Style” Campaign• 2020 Outlander PHEV: "Electric and More" Campaign • 2020 Xpander Cross: "Live Extra" Campaign • 2020 Montero Sport: "Elevate Your Journey" Campaign • 2019 Mirage G4: "Make More Firsts" Campaign • 2019 L300: "Subok" Campaign • 2019 Strada: "Engineered Beyond Tough" Campaign Digital Transformation. Leads the charge in the digital transition of the company. Initiates technology-based projects that would place Mitsubishi at the forefront of digital innovationPioneered Projects and Digital Innovation Highlights:2022• Virtual Showroom Pilot – Immersive virtual product walkthrough• iPad Dealership Experience Pilot – A digital point of purchase kiosk• LiveChat – Real-time customer-dealer agent chat platform• Snapcall Integration – Real-time customer-to-dealer agent video chat platform• Augmented Reality (AR) Ads Pilot – AR-driven product advertising2021• Mitsubishi ChatBot AI – Automated online customer helper• Lead Management System (LMS) – Customer-to-dealer online lead automation• Lifestyle E-Magazine – Subscription-based promotional emailer2020• Mitsubishi “MiPulse” Website – Revamped website with new UX and UI features• Facebook Hyperlocal Pilot – Smart geo-targeting and customer tracking system Mitsubishi Service Connect – Customer aftersales app and CRM2019• Data Management Platform (DMP) – Cloud-based customer data analytics • Mitsubishi SE Guide – App-driven Salesman HandbookChamber of Automotive Manufacturers of the Philippines, Inc. CAMPI - Public Relations Chairman'2020-2022

Pasig, National Capital Region, Philippines

- Brand Management. Spearhead for creating EON’s Brand Identity through building Brand Architecture, Equity Pillars, and Overall Communications Framework to serve as basis in creating strategies and marketing programs.- Community Building and Acquisition. Directly works with the company SVP for EON in building Marketing Strategies and finding innovative ways to acquire Freelancers, Online Sellers, SMEs, Multi-level marketers, and Drop shippers in the EON digital banking community.- Public Relations. Represents UnionBank EON during internal and external events, product launches, talks, and activations. Reviews Press Releases, Write-ups for Award Entries, and Media Kits.- Strategic Partnerships. Acquired partnerships to date: Grab Philippines, Petnet, SSS, SMC (RFID), Beep, Cignal, SalPay- Product Launches. Responsible for creating integrated marketing communications to launch the following projects:- EON Cyber - First online payment debit card- EON Prepaid - Reloadable e-wallet cash card- EON DUO - Virtual Credit Card - EON ZERO - Zero interest gadget loan- EON ZOOM - Customizable auto loan- EON POW (Pay Online Wherever) - Cashless QR code transactions- Selfie Banking - First facial recognition authentication security in Asia- Open Banking - VISA/Mastercard in-app integration. A first in Philippine bankingBusiness Development Achievements:- 100,000 active customer acquisitions in 2017- 20M USD in PayPal transfers in real-time- Best Digital Bank, Asiamoney Awards 2017- Best Mobile Project, The Asian Banker Awards 2017- Best Digital Product Launch, VISA Awards 2017- Best App for Customer Experience, Retail Banker International 2018- Asia’s leader in Omnichannel, Financial Insights Innovation Awards 2018

Makati, Philippines

- Head of Toyota Digital Marketing Operations for its corporate website and social media assets- Spearheaded the redesign of the Philippine website which propelled its page ranking to the #1 spot among other automotive manufacturer websites- Developing and managing digital marketing campaigns. - Utilizing a range of techniques including paid search, SEO, SEM and SNS- Overseeing the social media marketing for the company (Facebook, Instagram) - Managing online campaigns to raise maximum brand awareness.- Responsible for planning and budgetary control of all digital marketing expenses - Utilizes new technologies and keep the company at the forefront of developments in digital marketing

Makati, Philippines

- Head of Brand Management for Toyota’s best-selling models- Manages brand’s product life cycle from concept planning, execution to long-term sustaining activities- Strategic planning for all Above-the-line, Below-the-line efforts and digital marketing- Planning of new product launch and manage the cross-functional implementation of the plan- Works closely with marketing affiliates worldwide in Toyota’s business network

Makati, Philippines

- Publicly in TV, Radio and podcast interviews, press conferences and presentations providing external clients with information about Toyota’s latest offerings- Plans publicity strategies and campaigns - Develops product, event and crisis management press releases- Deals with the public, the press, and related organizations (Motoring, Business & Lifestyle media)

- Art Direction for ATL, BTL and Digital projects

Bachelor Of Arts (Ba), Communication

Awards and Recognition: Copywriting - One La Salle Copywriter of the year (2010 and 2011) Advertising Student Ad Congress (2011) - Winner.

Top Student, High School/Secondary Diplomas And Certificates

Automotive, Automotive