In 2011 he started and co-founded White Bear PR, a Public Relations Company, specializing in Composers, Music Supervisors, Soundtrack Promotions and International Film Music Festivals.He spearheaded the successful Award campaigns for Volker Bertelmann (All Quiet on the Western Front) Hildur Gudnadóttir (Joker, Chernobyl), Germaine Franco (Encanto) and Carlos Rafael Rivera (The Queens Gambit). In addition, he worked on the PR campaigns for the Academy Award-nominated Best Score and Best Original Song for Everything Everywhere All At Once and on the campaign for Best Original Song for Husavik from Eurovision Song Contest: The Story of Fire Saga. He works with composers such as Rachel Portman (Julia), Dickon Hinchliffe (The Lost Daughter), Uno Helmersson (Flee), Daniel Hart (The Green Knight), Natalie Holt (Loki), Dan Romer (Station Eleven), Mizer & Moore (The Marvelous Mrs. Maisel) and John Murphy (The Suicide Squad), to name just a few.Over the past decade he worked on a multitude of Award-winning projects and has represented clients at major Film Festivals, such as Berlinale, Festival de Cannes, Sundance, Toronto International Film Festival and Tribeca Film Festival. In 2020 he was co-executive producer for "Soundtrack of our Lives," a pre-recorded variety show & fundraiser for the Recording Academy's MusiCares, which garnered him a Hollywood Music in Media Award and a Telly Award.He is the US publicist for several International festivals and conferences. He also creates and curates film music content and panels during Cannes (American Pavillon), Sundance, Tribeca, and other festivals. As such he also produces content, panels, concerts and events, including the Film Music House at Sundance Film Festival. Several times a year he gives guest lectures on Self-Promotion for Artists at Universities such as NYU, USC, University of Miami, and Columbia College Chicago & for Composer Associations around the globe.For the past four years he served on the leadership of The Alliance for Women Film Composers, amplifying and supporting the work of women composers.His career is quite diverse, he has worked as flight attendant, served as General Manager for the two largest German tour operators in the US, and has been Managing Director for a Miami based talent agency, representing headline entertainers to major cruise lines.His spare time is dedicated to hiking, nature and travel.