Mentoring Minds is a privately owned education publisher that specializes in print and online learning supplemental education materials for the national market. This position has significant national revenue targets and responsibility associated with the integrated direct marketing program. Focused on sophisticated/integrated direct response programs that drive national new customer acquisition, customer retention and renewal. Responsible for strategic and tactical leadership across all… Show more Mentoring Minds is a privately owned education publisher that specializes in print and online learning supplemental education materials for the national market. This position has significant national revenue targets and responsibility associated with the integrated direct marketing program. Focused on sophisticated/integrated direct response programs that drive national new customer acquisition, customer retention and renewal. Responsible for strategic and tactical leadership across all company-wide marketing efforts including direct response, customer communication, social media, website, email strategy, SEO/SEM efforts, PR/Thought Leadership and conferences. Show less

Responsible for managing and directing all marketing for an international charity that utilizes hospital ships to serve the poor in West Africa. Managed a team of 13 direct reports at corporate headquarters, an International Director for Public Relations in Europe and a Communications/PR Team onboard the flagship, Africa Mercy. Primary objectives included formulating and implementing marketing strategies to increase awareness for the organization externally, formulating packaging/tools for… Show more Responsible for managing and directing all marketing for an international charity that utilizes hospital ships to serve the poor in West Africa. Managed a team of 13 direct reports at corporate headquarters, an International Director for Public Relations in Europe and a Communications/PR Team onboard the flagship, Africa Mercy. Primary objectives included formulating and implementing marketing strategies to increase awareness for the organization externally, formulating packaging/tools for individual department success and expanding the general donor base. Directed all aspects of organizational visibility managing in-house agency including: video production and content, graphic design, public and media relations, web content, web fundraising, social media, and direct mail efforts. Highlights include:Managed a $2.5 million budget and in 2010 successfully raised over $4 million. Increased fundraising in 2009/2010. Achieved a #6 overall ranking in the Philanthropy 400 for the organization. Successfully launched an innovative web platform resulting in an increase from 2500 unique visitors monthly to 18,000+ monthly.Increased Internet fundraising 109% (2010).Increased online donors 142%.Increased social media community 689%. (Approximately 1500 May 2009 to 11,853).Produced a new video donor acquisition strategy that secured enough response to recoup production costs plus the purchased airtime necessary to produce a positive cash flow. Show less

2009 Television Advertising Sales. Worked with both regional and local agencies and advertisers to create television schedules that maximized impact within budgets. Exceeded sales budgets and projections for last three years. Built account list that billed over $1.3 million a year, representing over a 150% growth from initial list. Worked with local advertisers to create specific marketing plans utilizing television. Responsible for forecasting sales and meeting corporate budget… Show more 2009 Television Advertising Sales. Worked with both regional and local agencies and advertisers to create television schedules that maximized impact within budgets. Exceeded sales budgets and projections for last three years. Built account list that billed over $1.3 million a year, representing over a 150% growth from initial list. Worked with local advertisers to create specific marketing plans utilizing television. Responsible for forecasting sales and meeting corporate budget requirements. Collaborated with new account executives to share industry and market knowledge to increase their individual performance. Show less

Owned and operated advertising and marketing agency; supervised staff of seven employees. Responsible for all new account development and management. Strategized with clients to develop customized, target-specific marketing plans. Coordinated all aspects of design, print, web and media planning and implementation. Managed both in-house and sub-contractors to maintain strict deadlines and quality control. Established and maintained corporate budget; managed all accounts receivable and accounts… Show more Owned and operated advertising and marketing agency; supervised staff of seven employees. Responsible for all new account development and management. Strategized with clients to develop customized, target-specific marketing plans. Coordinated all aspects of design, print, web and media planning and implementation. Managed both in-house and sub-contractors to maintain strict deadlines and quality control. Established and maintained corporate budget; managed all accounts receivable and accounts payable. After selling my company in 2001, I remained on staff for three years and continued to grow the base of business. Show less

Responsible for new account generation. Worked with local radio, TV, newspaper, and print to assist clients in implementation of marketing goals. Responsible for establishing budgets and working directly with clients.