Mila Li Email & Phone Number

Shanghai, China

Develop and implement integrated marketing strategies. Quantitatively and qualitatively improve brand exposure and drive local sales revenue from different perspectives.1. Digital marketing - Plan monthly & yearly content strategy, coordinate with different departments/teams on content generation, create and review various types of content, and ensure targets are met - Leverage WeChat mini program to better showcase company’s business solutions and generate sales leads - Organize local webinars and help to coordinate regional/global webinars - Work with global marketing team to create and execute cross-channel marketing campaigns 2. Public relations: Collaborate with China’s top business and trade media on contents and events3. Events: Evaluate level of participation of external event and negotiate agreement terms with event organizers. Also in charge of organizing Euromonitor’s own offline events 4. Partnership marketing: Establish and participate in marketing opportunities with key clients 5. Internal: Share marketing activities to all members through monthly newsletters. Coordinate CSR projects as one of the team members. In charge of purchasing tailored goods and other marketing materials

Shanghai City, China

- In charge of PR & communication activities in the APAC region- Manage fifty-five's digital presence, produce PR material and execute the PR action plan- Find ways to help the teams win new clients and build lasting relationships with existing clients- Adapt and produce marketing materials to present fifty-five, coordinate content production and publication- Organize physical events and webinars to support sales and grow brand awareness- Maintain smooth communication and efficient collaboration with the Paris-based marketing team

Hangzhou, Zhejiang, China

- Manage social media platforms (Facebook, Twitter, Instagram, YouTube, etc.) and advertising campaigns to elevate Bongmi’s external image- Prepare, start and manage new product’s Indiegogo crowdfunding campaign and analyze results- Operate e-commerce platforms (Amazon, eBay, etc.) on a daily basis and maintain steady sales performance- Prepare and participate in industry trade shows, negotiate and follow up with international buyers, take charge of purchasing and shipping processes- Update English articles on Bongmi's app; take charge of the content translation of corporate website, app scripts and products' user manuals- Assist in planning of brand activities, such as the large-scale press conference in 2016

Master’S Degree, Advertising, 3.8/4.0

Bachelor'S Degree, Journalism, 4.5/5.0