In 2023 I started my own marketing consultancy focused on helping brands & companies accelerate growth in Asia. I am currently open to consultancy roles, fractional leadership roles, contract positions & short term contracts. I am also open to full time permanent work. Services offered: Leadership-as-a-Service, Marketing & Business Strategy, Media & Advertising Strategy, Trading & Investment Strategy, Organisational Design, Organisational Development, Digital Transformation, Business Transformation, Pitch Management, Agency Selection, Media In-Housing, Commercial Negotiation.

As industry frontrunners in media & tech, WIM's mission is rooted in empowerment and the cultivation of female leadership. At WIM, we are dedicated to creating a transformative landscape where women's voices not only contribute but lead the way in shaping decisions. Our vision extends to a world characterised by inclusivity, where the strength of diverse perspectives propels positive change. Through commitment, WIM aims to establish a robust pipeline of female leaders, fostering an environment where their influence and innovation stand at the forefront of our industry, driving progress and forging a more inclusive and dynamic future.

Drive commercial accountability, manage P&L, and implement agency transformation plans to attain business goals and agency evolution. Develop and execute growth strategies to accelerate business across APAC. Devise product strategies and implement marketing and event approaches. Direct business development and expand client portfolios. Enhance global collaboration and sense of community by elevating role of APAC team.

As the APAC Lead this role is to steward the Johnson & Johnson business in one of the most diverse regions in the world. Both the diversity of the region & the scope of the role mean that I need to comfortably fly at different altitudes with local & regional clients & teams across 14 markets in APAC both driving day to day excellence in planning, strategy & execution, whilst also leading transformation in the most important areas for JNJ across strategy, data, tech & commerce. Led agency culture and vision alignment, strategic business planning, fiscal responsibility, profit and loss oversight, agency evolution and transformation. Played key role in designing and implementing hub and efficiency models across 14 APAC markets, resulting in enhanced agency and client efficiency. Spearheaded enhancement of media impact and Return on Investment (ROI) by introducing novel innovation model for measurement within APAC region. Launched J3 bespoke agency addressable product, bespoke Shopper team / ecommerce capabilityA complex leadership role I sit on the global council for J3 and play an active role in representing the needs of APAC on the global stage for J&J and J3 within the global context.

Leading Apple across South East Asia & IndiaEmpowered and supported local media teams in SEA and India in digital, innovation, and business strategy. Improved business profitability and efficacy.

Leading a group of Global Network Clients that are driven by data, technology & the desire to constantly iterate brand innovation. VISA, Airbnb & Brown Forman are some of those that are in my stable. I am excited about designing business opportunities and Comms experiences that evolve my clients brands and create lasting impact.

Leading the prestigious Treasury Wine Estates account amongst several smaller clients. Building a team from scratch and embedding new clients into the agency. Inspiring and developing those in my team and around me to deliver exceptional work and feel proud to be part of the team. Growing group revenue, delivering on financial KPIs through providing business solutions for clients that deliver exceptional results and resulting in outstanding NPS scores.Core team involved with the creation of Starcom’s new planning process that has now been exported and iterated around the world. Identifying opportunities across Publicis network to drive collaboration & innovation. I worked with Leo Burnett's in a pro bono piece of work for Headspace which has started to change the lives of kids in Australia. Awards and RecognitionClient: HeadspaceCampaign: RewordTiming: 20162016 Spikes Asia Digital – Gold 2016 Spikes Asia Direct - Shortlist2016 Spikes Asia Health - Gold2016 Cannes Lions Cyber - ShortlistAwaiting judgment in Festival of Media

Leading the Mars Petcare account delivering world class work that delivers real business results. Globally recognised for 2 campaigns and awarded at major industry festivals. Awards and recognitionClient: Mars PetcareCampaign: Pedigree Adoption Drive Timing: 20152016 SMG One Awards – Finalist 2016 Festival of Media Asia – Finalist 2016 MFA Awards - FinalistClient: Mars PetcareCampaign: My Dog My...Timing: 20142015 SMG One Awards: Designing Experiences - Silver2015 The Internationalist: Innovation in Media - Silver2015 Festival of Media Global: Best use of Content - Finalist2014 AdNews Locus Awards: Best use of Digital OOH - Finalist