• Created digital and traditional marketing programs to drive sales, brand awareness, and partnerships.• Developed strategies and tactics to increase market share and generate new business. • Appointed various programs to meet short and long term goals.• Deployed corrective measures to reach financial results; goals reached within the first 6 months.• Established benchmarks and identified KPI. • Defined, developed, planned, and managed R&D projects and product development initiatives.• Instituted POP for talent development and HR allocation.• Led teams to ensure focus on delivering innovative, unique new product offerings.

• Created opportunities greater than $1.7M in revenue in the first month of the fiscal year.• Secured corporate relationships with Fortune 500 companies.• Obtained bids for all contract services and oversee routine capital projects as necessary.• Designed and implemented quarterly and yearly department plans to lead marketing, sales, and operations.• Analyzed property financials and performance metrics in pursuit of maximizing revenue and minimizing expenses.• Managed the overall financial and operational performance of the project, identified areas of opportunity for additional revenue or optimization while working within the budget.• Streamlined logistics and administration operation reducing costs by 27%.• Developed and launched a new department branch reducing costs upward of $3.6M.• Initiated, implemented, and managed marketing collateral, advertising, and media campaigns.• Designed a strategic business plan to support marketing, sales, and construction teams.• Managed and prioritized numerous tasks concurrently and ensures timely delivery of urgent requests.

• Evaluated unit pricing and made rent recommendations and promotions in accordance with market trends and budget projections.• Trained staff members on proper leasing techniques and resident services, leading by example.• Managed financial and operational performance of the property, identifying areas of opportunity for additional revenue or optimization while working within the budget.• Reviewed daily job performance of leasing, maintenance, and janitorial team, conducting weekly team meetings to encourage a high level of productivity and seamless onboarding of new technology.• Toured visitors and guests (prospects, owners, investors, guests from corporate) to show amenities, apartments, model units, and community.• Obtained bids for contract services and oversee routine capital projects as necessary.• Reviewed and allocated resident work orders and building maintenance requests to ensure timely completion.• Developed an annual marketing and community event plan reflecting the community budget, evaluated the success, and presented performance metrics on a monthly basis.• Prepared the business plan for the following calendar year to ensure property hit an operational margin of 37%.• Updated documents, forms, policies, and procedures to reflect legal or operational changes.• Evaluated unit rent pricing made recommendations in accordance with market trends/COMPS and budget projections.

• Implemented a brand strategy to increase real estate acquisitions and decrease turnover costs.• Analyzed and made rent recommendations corresponding with market trends and projections.• Optimized building operations to hit an operating margin of 35%.• Generated leads, produced analysis, and acquired real estate assets through the CA government auction circuit.• Coordinated and oversaw on behalf of the owner, all tenant, and building construction work to ensure timely and accurate completion of all construction work at the property.• Performed all lease administration duties, monitored collections, and coordinated default proceedings.• Ensured compliance with Property Management Policies and Procedures, codes, regulations, and governmental agency directives.• Provided management and leadership to property staff, including hiring and performance management.• Led all facets of the community to ensure quality services and a high degree of customer satisfaction to company standards and policies while working within provided budgetary guidelines.• Reviewed and allocated resident work orders and building maintenance requests to ensure timely completion.

• Established new contracts to support logistics and efficiency cutting travel time and cost by 35%.• Produced promotional and advertising strategies negotiated rates and coordinated corporate partnerships. • Build alignment and lead collaboration with other departments including sales, marketing, production, and quality assurance.• Increased opportunities to drive sales while managing the prospect pipeline for new business.• Cultivated field marketing programs for go-to-market and brand launch strategies.• Developed metrics to ensure KPI and POS target goals are met.

• Analyzed consumer retention resulting in a 78% increase in brand conversion• Determined local trends, consumer needs, planned strategic direction for each program• Secured high net wealth accounts to correspond with brand message and position • Oversaw hiring process of talent, inventory, POS, & marketing for each program • Applied PESO model to ensure brand presence and prolong vitality • Increased local sales on average 45%