Mila Hvilshøj Email and Phone Number
15 years of experience in marketing and brand strategy, primarily within hospitality, retail and beverage. With a commercial approach, I have achieved significant results and growth in B2C companies.With a digital-first mindset, I have strategically led tactical and brand campaigns that increased brand perception and sales. I successfully implemented sustainable initiatives and product optimizations. Known for innovative thinking and calculated risks, I have achieved substantial gains. As an outgoing and positive person with a strong personal drive, I always take initiative and make decisions that ensure progress.I am a skilled team player who supports management decisions and quickly adapts to new challenges and environments. With curiosity for new technology, a passion for ESG and innovation, I aim to challenge conventions and make a meaningful and positive impact in a dynamic and evolving marketplace.#headofmarketing #brandmanger #cmo #marketingmanager #sustainability #ono #esg
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Head Of Marketing | Denmark & SwedenBurger King Scandinavia Jul 2024 - PresentCopenhagen, Capital Region Of Denmark, Denmark
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Brand ManagerBurger King Scandinavia Dec 2023 - Jun 2024Copenhagen, Capital Region, Denmark• Leading brand marketing strategy and implementation across three markets spanning 270+ franchisee and corporate stores
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Head Of MarketingDomino'S Pizza Enterprises Limited Apr 2021 - Sep 2023Copenhagen, Capital Region, Denmark• Developed and implemented marketing and brand strategies with a focus on product innovation and digital sales• Led a groundbreaking turnaround campaign that increased brand perception by 5% in a short time, and was awarded a Creative Circle• Responsible for sustainable initiatives, including the development of reusable pizza boxes with New Loop, launching an award-noninated vegan pizza range, local charity efforts, etc.• Managed collaboration and leadership of 15 internal stakeholders and coordinated 360-degree campaigns in partnership with social media, creative, and media agencies -
Co-Owner & Brand ManagerD16 Coffee Dec 2017 - Apr 2019Split, Croatia• Responsible for marketing, brand development, and product innovation of the city's leading coffee brand with its own roastery and two cafes• Created an RTD Cold Brew product line and expanded wholesale distribution• Member of the Specialty Coffee Assn., ensuring sustainable activity for the entire value chain -
Food & Travel WriterTaste Your Story Jul 2012 - Dec 2018Split, Split-Dalmatia, Croatia• Authored compelling content on culinary experiences and travel destinations for international publications such as Lonely Planet, AFAR and Conde Nast• Conducted guided wine and sailing tours to create unique gastronomic experiences -
Marketing ManagerOptika Anda May 2016 - May 2018Split, Split-Dalmatia, Croatia• Enhanced the company's digital presence through hands-on webshop optimization, SEO, social media, and paid media initiatives• Planned and executed tactical campaigns and major co-marketing events in collaboration with global eyewear brands• Developed a loyalty app that significantly increased the growth of the customer database• Streamlined brand identity• Opening of 10 new stores -
Interim General ManagerDomino'S Jan 2016 - May 2016Baku, Azerbaijan• Managed three restaurants, warehouse, and new opening during challenging currency devaluation• Implemented effective cost control measures and reduced pizza food costs by 7%• Initiated the approval process for local suppliers -
Marketing ManagerParadox Hospitality Dec 2013 - Jan 2016Split, Croatia• Brand development for new restaurants, boutique hotels, and cafes, including Paradox Wine & Cheese Bar, once named the world's best wine bar by Gault & Millau• Launched, and promoted a fine-dining pop-up in Zagreb -
Board MemberCroatian Golf Association Dec 2013 - Jan 2016Zagreb, Croatia• In the Committee for Amateur Status, Tournaments, and EGA Handicap -
Wine Sales AnalystAfrican + Eastern Feb 2011 - Sep 2011Dubai• Provided insightful reports and analyses to Dubai’s leading wine importer• Administered the Wine & Spirits Education Trust education program• Implemented a warehouse reporting system that reduced inventory waste -
Marketing Executive | Restaurants & BarsJumeirah Group / Jumeirah Hotels & Resorts Feb 2010 - Feb 2011Dubai• Developed brand and marketing campaigns for 70 exclusive restaurant and bar concepts in Dubai's most prestigious hotels• Introduced innovative gastronomic concepts such as a gastropub, sushi bar, and Dubai's first Friday Brunch campaign, which has become an iconic local tradition. -
Hotel OperationsJumeirah Hotels & Resorts 2005 - 2009Dubai, United Arab Emirates• Various apprenticeships throughout my period of study incl:• Reception and Housekeeping at Jumeirah Beach Club• Kitchen and Restaurant Service at Madinat Jumeirah• Floor Supervisor at Royal Pavillion at Dubai Air Show and Dubai World Cup
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Pre-Opening Operations & Marketing ExecutiveLe Méridien Hotels & Resorts Oct 2006 - Mar 2007Split, Croatia• Joined the pre-opening team of ten department heads for 384-room, 5-star resort Le Meridien Lav• Writing of all SOP’s, Business Processes, job descriptions and specifications. • Responsible for ordering, receiving and distribution of all operating equipment. • Administered the hotel’s snagging process and the key handover process from the contractor.• Lead the brand development for five F&B concepts with creative agency such as logo and menu designs• Assisted Director of Marketing in hotel opening launch campaign
Mila Hvilshøj Education Details
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Bachelor Of Science -
Wset Level 3 Award In Wine & Spirits
Frequently Asked Questions about Mila Hvilshøj
What company does Mila Hvilshøj work for?
Mila Hvilshøj works for Burger King Scandinavia
What is Mila Hvilshøj's role at the current company?
Mila Hvilshøj's current role is Head of Marketing at Burger King Denmark & Sweden.
What schools did Mila Hvilshøj attend?
Mila Hvilshøj attended The Emirates Academy Of Hospitality Management, Wine & Spirit Education Trust.
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