• Develop social media brand strategies for top CPG brands• Execute social media campaigns across owned, earned and paid spectrum• Lead internal social media department and manage agency's 10 social media task forces• Develop and implement social media strategies across a variety of social/digital media platforms, including Facebook, Twitter, YouTube, Instagram, Pinterest, StumbleUpon• Lead half-day, client-facing boot camp sessions to develop brand tone of voice to utilize across social media• Obtain earned social media buzz via social shares, blogger relations and influencer outreach • Supervise team of Community Managers and oversee day-to-day management of owned brand platforms, including Facebook, Twitter, Pinterest, Instagram and YouTube • Create brand activations at social/digital media conferences, including SXSW and BlogHer• Foster and maintain relationships with key contacts at social media platforms, including Facebook, Twitter, Tumblr and StumbleUpon• Draft and edit content for The 511, Hunter PR's monthly e-newsletter on social/digital media trends and issues affecting marketers• Author articles on social/digital media marketing for industry publications, including PR News, Bulldog Reporter and CommPro.biz• Speak at universities and industry conferences• Compose social/digital media posts for agency blog

• Develop social media brand strategies for top CPG brands• Execute social media campaigns across owned, earned and paid spectrum• Develop and implement social media strategies across a variety of social/digital media platforms, including Facebook, Twitter, YouTube, Instagram, Pinterest, StumbleUpon• Obtain earned social media buzz via social shares, blogger relations and influencer outreach • Foster and maintain relationships with key contacts at social media platforms, including Facebook, Twitter, Tumblr and StumbleUpon• Draft and edit content for monthly e-newsletter on social/digital media trends and issues affecting marketers• Compose social/digital media posts for agency blog

• Developed high-quality, creative press materials including press releases, fact sheets and pitches• Fostered and maintained relationships with key media resulting in top-tier coverage for clients• Executed all facets of media and consumer events; researched and identified appropriate venues, coordinated with caterers and other vendors, developed collateral materials and signage• Managed celebrity seeding and gifting programs on behalf of clients• Facilitated and participated in creative brainstorming sessions for various agency clients• Spearheaded spokesperson research and managed relationship with brand ambassadors/spokespeople• Media trained clients and brand spokespeople• Planned and executed national and regional pr campaigns, including nonprofit grants program• Manged nonprofit relationships/sponsorships on behalf of clients• Accompanied winemakers/brand spokespeople on multi-market media tours• Provided strategic social/digital media counsel to clients • Implemented food/wine social media campaigns• Composed posts for agency blog• Managed agency Facebook page• Managed day-to-day account activity and supervised junior staff on client projects• Assisted in writing and presenting yearly client programming