Leading Product Design transition to PLG. Dash Hudson is a visual AI platform, helping brands to create and share content that people care about.

Served VC-backed B2B startups (from 13 to 100+ FTE's) as interim Head of Design or EIR and managed research, OKR, KPIs, prototype developments, and product launch initiatives. De-risked investments in technology using MVP product roadmap advice applying lean startup analysis, lean canvas, budgeting, viability, and ROI. Utilized design systems and brand assets grounded in UX research to elevate the overall user experience.+ Created user flows, wireframes, IA, built user interface mockups and prototypes for 6 businesses across different verticals+ Spearheaded design sprints, agile and lean UX methodologies with daily stand-ups as scrum master+ Ran workshops with various clients and startups for journey mapping, opportunity discovery & rapid prototyping+ Defined UX strategy for B2C and B2B SaaS products from concept to MVP stage+ Set OKR's and fostered data-driven product decision-making culture with startup clients+ Achieved 300%+ price improvement over industry average by leveraging senior design personnel, academic resources, research funding, customized team structuring, and rapid prototype experimentation.

For Architects, VR UI/UX is vastly different from the experiences they are used to on their screens. How can we translate many of the same interfaces we interact with on 2D displays and expand them into immersive spaces? Research work performed here was the basis for several design patent portfolios commercializing successful experiments+ Developed Design Systems and Design principles for VR emergence into the Architectural Design+ Defined hypothesis and justification for design experiments based on strategic insight on VR UX challenges and foreseeable constraints+ Managed small team of 3 UX designers to develop design prototypes through iterative loops using 3D prototypes, animated simulation and user testing+ Researched and developed novel navigation, gestures modalities and reticles for interactive environments+ Developed modalities for Sandbox Environments using high constraint-driven VR input methods+ Developed novel Stationary Locomotion principles utilized in subsequent projects and commercial products+ Implemented learnings from large format display interfaces to create spatial interface modalitiesRaised over $60,000 with several research grants in partnership with Canadian government for non-dilutive grant funding to enable research, design and development initiatives

"The Metaverse in a Postcard" SpaceCard® is a popup VR system and mobile platform for universal access to spatial collaboration over 5G. Led design, engineering & patented novel vision-based HCI and manufacturing technology to provide the highest price/performance in the market for a high-velocity VR system. Produced and oversaw product design projects using comprehensive visual language including brand identification, industrial design, VR UX design, and mobile UX design systems. Shipped first version of iOS and Android's hardware and software platforms with early adopters like Celcom Malaysia and Ericsson. Invented and submitted over 8 provisional utility and design patents for machine vision, HCI and industrial design.+ Oversaw a 14 FTE research and design team over 28 month period including resources in interaction design, HCI, engineering, computer vision and manufacturing.+ Led UX / UI / strategy / creative across both hardware & software projects with user-centered design process+ Actively ran agile delivery pipeline, daily stand/scrum with engineering and design teams+ Established and managed concurrent product roadmaps across software, hardware and SDK with iterative release cycles in partnership with Autodesk Technology Centers utilizing lean methodologies+ Developed and led product design efforts across a holistic visual language including mobile UI design systems, VR UI design systems, industrial design and brand identity.+ Galvanized and managed partnerships with federal government agencies, academia, technology partners, international wireless carriers and architectural design firms.+ Generated non-dilutive startup and launch MVP via financing totaling more than $600K CAD through grants of federal and provincial research and development, pitch competitions, and subsidy programs.

"The Ultimate Deal-Making Machine" DealTap® is the world’s first end-to-end mobile transaction management platform for residential Real Estate. *Acquired by First Canadian Title - March 2019.Led design and engineering teams to deliver smart contracts with procedural user experience strategy, resulting in major funding and a successful exit. Led 43 FTE team and developed of cross-platform design system, user interfaces, and end-to-end product experience for multiple releases. Developed and launched subsequent portfolio of ancillary products, business models, and services in close proximity to the primary B2B DealTap platform. Created systems for completing real estate transactions utilizing mobile device and filed nine utility and design patents in the US and Canada. + Architected and owned ‘Transaction on Rails’ world-first digital platform and experience-driven products for Realtors encompassing the entire residential transaction lifecycle.+ Raised over $18.5MM (Seed, Series A & B) in investment capital to scale operations and successfully deploy v1.0, its successor DealTap v2.0 until acquisition by FCT in 2019.+ Managed hiring of cross-functional teams of product designers, engineers, and managers, setting/measuring OKR's and growing from 8 to 43 FTEs over 14 months+ Led design team and delivery of cross-platform design systems, user interfaces and product experience top to bottom for initial v1.0 and subsequent v2.0 releases.+ Oversaw all aspects of visual touchpoints from product UI/UX design, branding identity, marketing and all the way down to onboarding and support assets.+ Identified and established a subsequent portfolio of auxiliary product lines, business models and services adjacent to the core DealTap platform.+ Secured distribution partnerships with Canadian Real Estate boards to grow user base to over 1200+ monthly active users.

“Step Inside your Phone” PinchVR Smartphone Case is the consumer solution for democratizing everyday VR enabling spatial computing in your pocket. Designed and led strategic efforts for PinchVR's product roadmap, mobile UX, industrial product design, and team building from concept to MVP release. Recruited and expanded cross-functional team of FTE designers, engineers, and academic researchers. Developed early UX, design, and methodology guidelines for VR for variety of consumer-focused use cases. Utilized sensors and processing power from current smartphones attaining highest price performance in the VR market. Created and submitted three US and one Canadian utility and design patents for systems, processes, and input methods for interactive environments.+ Developed, owned, and drove strategic initiatives for PinchVR’s product roadmap, vendor relationships, budgeting and team building from concept to MVP release+ Pioneered early VR UX, design standards and methodologies for a portfolio of consumer-focused VR use cases+ Led, hired and grew a cross-functional team of 7 FTEs of engineers, researchers and designers within a 6-month period.+ Reduced VR hardware footprint by over 80% compared to industry average leading design and development teams to produce novel industrial design, UX and computer vision technology+ Achieved highest price performance in the VR industry by repurposing sensors and compute power from existing smartphones.+ Reduced MVP development costs by over 50% by stacking multi-disciplinary teams with academic research and financing to create innovative, best-in-class, human-centric VR interaction modalities.+ Launched and successfully fulfilled $100,000 Crowdfunding Campaign by garnering media coverage from 60+ global publications including BNN, The Verge, Engadget, CBC, BetaKit with 15M+ impressions and 250k+ Page Views.+ Won $500,000 Angel Round with Greensky Capital Venture Pitch Competition and Placed 3rd Place in TieQuest 2017

"Connected Digital Showroom Experiences" Cordon is a boutique digital experience agency founded on bridging the gap between the digital and physical world in commercial showroom environments. Founded business as Principal Creative Director and oversaw all facets of project delivery for connected showrooms, high-fidelity mock-ups, and large format displays for Real Estate, Pro Sports and B2B verticals. Utilized uniformity and alignment between design and engineering processes with client business units for highly efficient production that increased average profit margins. Standardized workflows throughout design and engineering teams for greater efficiency. Established the business unit for new UX design innovation, resulting in a portfolio that included the start of DealTap.+ Built and expanded award-winning digital services company to 10 design and UX FTEs with $1.2M+ in annual revenue in just 2 years with no previous experience+ Served as Creative Director and managed all aspects of project delivery for large format displays and connected showrooms from User Experience Design, UI and high-fidelity mockups for the Real Estate and Professional Sports market.+ Achieved up to 40% average profit margins utilizing standardization and alignment between design and engineering functions with client business unit for high efficiency production+ Won over 200 projects in 8 year period by leading firms RFQ response, pitch and presentation efforts for multi-year contracts with internal budgets up to $650,000CAD+ Delivered marketing solutions and products for over 60+ professional sports teams across North American sports leagues including MLB, NBA, NHL and NFL through agency partnerships+ Instituted standardized workflows across design and engineering teams to increase pass-off and revision efficiency by over 20%+ Accumulated over 6 industry awards including awards from FWA Awards, Applied Arts, Communication Arts and the Business Development Bank of Canada