Reported to the Vice-Chairman and Based out of the Chairman's officeBuilt the social media presence for the Group and their companies.Developed campaigns for group brands like Lucknow Super Giants, ATK Mohun Bagan, SaReGaMa, Nature's Basket, Spencer's Retial, Too Yumm, CESC Ltd, PCBL Ltd etc Managed CRM for the Group and their companies.Managed the corporate and employer brand for the Group and managed the overall digital presence.

Lead TVF YouTube channel growth from 6.7M to 10MLead end to end marketing for Aspirants Lead social media teams of The Screen Patti, Girliyapa, The TimelinersOrganised and lead a Livestream with India’s biggest digital stars to raise funds for Covid Relief. Raised 25 Lakh Rs which were used towards various covid relief activities.

Lead social media and digital marketing campaigns for Jio Media Apps - JioTV+, JioCinema.Lead social media campaigns for Bollywood movies – Stree, Luka Chuppi, Bala, Made In China, Manmarziyaan, Love Aaj KalLead the social media and digital campaigns for catalog launch – Disney-Jio, SunNXT on JioCinema.Launched and organically grew JioCinema YouTube channel from 0 to 500k subs. Grew social media following from almost zero to 1 million.Lead the launch campaign for JioTV+ and parter activation campaigns on the app.

Lead marketing campaigns for award-winning shows like Tripling, Permanent Roommates, Pitchers, Bachelors among many others.Lead the growth of TVF and The Screen Patti brands, build a strong and highly engaging online community.Lead development and execution of media plans in collaboration with internal and external media partners.

Lead TVF network's growth from 2 million to 20 million. Created pop-culture and established TVF as India's first digital branded content brand on social mediaBuilt and managed community on and off social media for TVF's brands.Set up teams, hired and trained people according to the need of the brands

Preparing and delivering marketing plans within key objectivesWorking with in-house/external designers to produce materials of visual impact and within brand guidelinesLiaising with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters and DVDsLiaising with events coordinators to maximize visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrateLiaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizationsCommunicating with target audiences and managing customer relationshipsSourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications -, depending on the organization and the campaignWriting and proofreading copyLiaising with designers and printersOrganizing photo shootsArranging the effective distribution of marketing materialsMaintaining and updating customer databasesOrganizing and attending events such as conferences, seminars, and exhibitions to manage booth, do customer interviews and focus groupsSourcing and securing sponsorshipConducting market research, for example using customer questionnaires and focus groupsContributing to, and developing, marketing plans and strategiesManaging budgetEvaluating marketing campaignsMonitoring competitor activitySupporting the marketing manager and other colleagues