Helping to build sustainability impact!Join the leading Sustainability Ecosystem related platform with over 30 000 experts, hundreds of stakeholders, leaders, companies and organisations fostering change to impact the world and make it more sustainable across our digital collaboration tools. #SolvedTogether__________________________________________________________________________________________Solved – The Cleantech Company Ltd. is a global, online, collaborative cleantech ecosystem and advisory service platform.More about TOGETHER platform at: www.solvedtogether.appMore about ADVISORY at: www.solved.fi

My mission as an Innovation Lead at milan.is, is to drive value and growth for our clients by developing and executing innovative strategies that enhance and multiply their potential, and I play a pivotal role in revolutionizing the way organizations think about, and apply design and innovation.I am passionate about helping our clients uncover new opportunities, and implementing cutting-edge solutions that shape the future of their businesses.__________________________________________________________________________________________Duties:**Innovation Strategy:** Developing and executing strategies that align innovation initiatives with our clients' business goals.**Business Model Transformation:** Leading projects focused on developing new business models and enhancing existing ones to achieve sustainable competitive advantages.**Innovation Culture:** Championing a culture of innovation within client organizations by fostering creativity, intrapreneurship, and cross-functional collaboration.**Startup Leadership:** Mentoring innovation projects from inception to execution, ensuring successful implementation and delivering measurable results.__________________________________________________________________________________________An innovation visionary, an entrepreneurial thinker, a business owner at heart, and a proud part of an excellent team of professionals that's reshaping the landscape of innovation and business growth.Let's share ideas & innovate together. Connect with me to explore opportunities for collaboration and put innovation into practice.__________________________________________________________________________________________.

Driving Collaborative Innovation and Business Growth. In-House Position.In the fast-paced world of changes, I thrive as an Innovation Partner, connecting visionary ideas with strategic execution to deliver tangible results and company growth contribution. As the driving force behind a corporate spin-off launch, I oversaw a transformative initiative within the BPO (tourism and leisure industry services company). The goal was clear: to diversify our portfolio of services, unlocking a realm of unprecedented business opportunities.Key Contributions:-> +18% TURNOVER (+30% ACCOUNT) GROWTH-> DIGITAL SERVICES PORTFOLIO DEVELOPMENT-> CORSS-SALES & ADDITIONAL REVENUE STREAMS-> EXPONENTIAL ROI ON STARTUP EXIT__________________________________________________________________________________________**Strategy:** Key role in formulating and executing innovation strategies tailored to specific business needs. Aligning innovation with business goals and creating a roadmap for sustainable growth.**Cross-functional Collaboration:** Collaborative innovation at the core, facilitation, ideation process and Lean Startup methodology implementation.**Technology and Market Insight:** A deep understanding of emerging technologies and market trends. Market research, trend analysis, and the identification of opportunities to help the company to be seen as an innovative and tech driven.**DT, Product and Service Innovation:** Guiding product and digital services development initiatives, from concept to launch, ensuring they remain competitive and user-centric. Corporate spin-off launch.**Client Engagement:** Building strong and enduring relationships with clients is a cornerstone of the role. I act as a trusted advisor, providing guidance on innovation initiatives that lead to measurable impact.__________________________________________________________________________________________.

Open collaboration, exploring ways to expand the Soundscape Design beyond the "taditional environments". Business Model and Funding Strategy development.__________________________________________________________________________________________Re-imagine the experiences from an auditory point of view:**Transform physical spaces into sound waves:** AI soundscape generative model, that delivers a vivid, rich and immersive experience.**Binaural & Spatial Audio:** Listen to the environment, and Feel the environment, while moving around.**FCB Museum:** Barça Experience sonic and auditive tour pilot.__________________________________________________________________________________________.

Role transfer (while in an outplacement process).

As a Marketing Director and Change Leader, I spearheaded a strategic shift that encompassed portfolio realignment, a game-changing marketing strategy, and a complete company rebrand. Our transformation journey shifted our focus from construction management and professional furniture/equipment distribution to high-quality, value-added design services.__________________________________________________________________________________________"Adderea Emotional Architecture is a pioneer in delivering interior, corporate, and retail design services that do more than just look good; we create spaces that sell, offer dimensional brand expression, bring emotions and foster meaningful collaboration between teams, significantly improving productivity. Our unique approach incorporates the innovative use of 5D environmental intangible design metrics, setting us apart in creating spaces that inspire, captivate, and drive success."Architectural Marketing"The strength and durability of a memory are related to the emotional circumstances in which it was acquired"__________________________________________________________________________________________- 5D World: Intangible design metrics.- Archie: Anticipating men's grooming trend, successful pilot.- Gowth: Turnover and profit boost.- HRM: Retail, Bands and communication made CX.__________________________________________________________________________________________.

Nielsen areas 1,5 & 6 Manager, which represents more than 80% of the company’s sales. Business Unit OpCo & Mk plan.- Deploy a brand re-launch strategy gaining distribution up to 95% coverage of the universe.- Double digit SOM increase.- Decreased distribution cost in 30% keeping the coverage.- P.O.S. activation and trade incentive program.- B2C activities plan.- Innovative planogram.- HORECA classification tool.__________________________________________________________________________________________

Sales and trade Marketing planning. Develop POS merchandising, B2B strategy, negotiation and company portfolio distribution.- 5% SOM increase.- B2C Music festivals, campaigns and promo actions.- B2B & KAM, CRM.__________________________________________________________________________________________.

Responsible for the company’s biggest account management (with a significant contribution to the company annual business revenue). Campaigns creative and planning direction (from design to execution).- 28% gross margin increase.- Campaign tech. innovations.- Account & Campaigns management.- Negotiation and budget management.__________________________________________________________________________________________

Campaigns execution, national team management and logistics planning.- Successful Road Show campaign execution.- Increasing business volume gaining an additional client budget.- Nielsen II area specific CRM plan.__________________________________________________________________________________________.