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 Served in dual roles of COO and Sales and Marketing Executive, instrumental in key strategic decisions. Spearheaded all sales, marketing, and consulting activities, domestic and international. Grew revenue by an average of ~20% per annum over the last 12 years by partnering with the “right” consulting firms, developing complementary products, and improving renewals.  Mastermind behind the creation of sales and marketing program; implemented CRM (ZOHO) and marketing platform (Pardot) by working with outside consultants, allowing us to be more efficient with resources increasing profits significantly.  Constructed a solid marketing team and program that was recognized as the second best brand by analyst firm Verdantix in our niche / industry among 300 plus other vendors. Achieved a renewal rate of 90% and increased new customer acquisition by 1,000% by attracting, recruiting, training and retaining high-performing sales team members who have become industry experts. Developed a strategic internal consulting practice. Identified the market need, created the business plan, and hired highly technical consultants who can sell and grew the business. Developed partnerships with seven external Consulting firms in the EHS Space to help further sales revenue as they introduced us to many opportunities that otherwise we would not have identified.  Created a pipeline of over $2M in subscription revenue and generated $1M in renewable International Subscription revenue.  Implemented “Selling is Dead” – a consultative sales philosophy at Dakota, helping fuel growth. This technique helps the sales team do the selling upfront during the needs analysis phase, thereby making it much easier / smoother closing the sale, increasing our closing ratio significantly.  Developed with the help of an outside consultant a Value Calculator which is on the website for lead-gen purposes and a ROI Calculator for the sales team to help reduce sales cycle time and improve outcomes.

Inherited and redesigned a small sales team from 2 to 12 and revenue from $300K to $12M with GP from 35% seven years with full P&L responsibility for $12M in operating budgets and managed 14 direct reports. Turned around sales team by providing training programs, improving recruitment methods, and implementing a consistent performance management process resulting in a net loss of $100K in 1998 to $4M in gross profit in 2005.  Excelled at developing strategic alliances with major accounts. Won the largest account in the history of the 50-year-old company. This contract was worth over $5M.  Initiated, investigated, and recommended the proper Customer Relationship Management software to the entire organization to stay ahead of competition. Assisted in selecting new ERP Software, JDE / PeopleSoft.  Instrumental in establishing formal performance review processes, which helped develop other HR policies and refine compensation. Grew revenues 50% by reorganizing the territories and assignments for sales personnel.  Increased sales by more than 100% by strategically targeting vertical markets and winning key accounts.

Country Manager of buying office manufacturing garments for the US and Canadian markets.