Mike Langley Email & Phone Number

Burnsville, Mn

Brand Manager - Ensuring that private label brand strategies are executed across all channels; retail, mail order and onlinePackaging Project Manager - Lead the packaging process from market research to creative strategies to packaging review. Work with a cross functional team within advertising and merchandising to create the best packaging possibleSignage Project Manager - Develop effective signage plans to communicate brand new products to retail customers and explain necessary product benefitsService Protection Plan Manager - Strategic manager for service protection plans. Work with vendor to price plans appropriately and make sure we are providing customers with the best options.Gift Card Manager - Manage gift card design and inventory fulfillment for online and physical gift cards.

Brand Project Manager - Ensuring that private label brand strategies are executed across all channels; retail, mail order and onlinePackaging Project Manager - Lead the packaging process from market research to creative strategies to packaging review. Work with a cross functional team within advertising and merchandising to to create the best packaging possibleSignage Project Manager - Develop effective signage plans to communicate brand new products to retail customers and explain necessary product benefitsMarketing Strategy Development - Create the retail marketing schedule and strategy and review by analyzing past results and industry trends. Review completed plans with director and present to necessary departments.Retail Direct Mail - Execute the direct mail mailing strategy by analyzing our customer database and choosing the best customer segments to mail for each campaign. Also, utilize stream testing information to manage mailing plans to achieve ideal customer response. Oversee the creative process and provide feedback throughout the process. Continually direct an associate analyst as they learn the process and take over the day to day tasks

-Planning Sunday ad inserts: working with advertising and merchandising departments to determine the most effective items for the time period and the best way to place and lay out items in ads; reviewing for all important information and making sure it is all displayed correctly-Analyzing sales from all ads: determining profitability for each store and market; analyzing item performance and effectiveness-Evaluate newspaper contracts and distribution: determine if we are advertising in correct areas to reach our target market; cut back in areas where advertising is unnecessary to save costs; helped cut $1 million from advertising budget through renegotiation and cut advertising distribution-Budget Planning: review yearly budget and plan for upcoming year; make sure budget is met each month through controlling costs; keep store advertising percent in check-In Store Signage: work with merchandising on new product roll outs to appropriately sign in stores; work with advertising to create visually appealing signage that informs customers about new products; work with printer to utilize new features in signage to create cost efficient signage that fits the store strategy-New Store Event Planning: Plan grand opening events for new stores; coordinate with radio stations, food suppliers, and celebrity guests to make the events a smooth experience for the store employees and customers; Evaluate newspapers in new store areas; plan advertising schedule for first few months of opening to keep new stores top of mind-Customer Bounceback program: Develop a strategy to help bring customers back in on a more regular basis through product level coupons; choose items that are good "cart starters" and have greater transaction volumes then just selected item

Managed ticket sales for special events (ex. Twins and Vikings games) on the Hiawatha Light Rail Line; Track sales and financial data from ticket sales; Perform testing for implementation of Go-to card fare system