Milan Kostur, Mba, Safe Apm Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois

Munster, In

 Defined long-term vision, goals, success metrics and key tactics for market engagement and strategic planning for the marketing department. Developed strong hypotheses, independently solved problems, and uncovered business insights and opportunities across marketing channels to drive growth. Involved in strategic planning for the bank to establish a five-year strategic plan for growth, market expansion, and direction of the company. Created, managed, and executed highly effective, integrated marketing strategies and plans including digital marketing campaigns, direct mail, email, social media, lead nurturing and drip campaigns. Proactively analyzed data to discover actionable recommendations. Presented findings in a manner which best allowed business leaders to quickly and easily make decisions.

 Developed and managed a strategic, data-driven method for onboarding and cross-selling new and existing customers of the bank which lead to a deepened of share of wallet and an increase in over $30 million dollars of deposit and loan balances in the first year of the program, strong results have continued each year. Defined and established key performance indicators (KPIs) for the marketing department and bank to track performance. This includes, but is not limited to, KPIs for marketing campaigns, Net Promoter Scores, digital advertising, brand awareness and growth, community involvement, etc. Collected competitive information including pricing, product selection, merchandising, and promotions. Researched and analyzed competitive information to develop and keep competitive strategy current. Monitored emerging promotions, collected competitor pricing, product and promotional tactics, and made recommendations to ensure the bank is competitively priced on key products and promotions. Key member of conversion and integration teams for bank mergers and acquisitions; four bank mergers within five years. Lead in developing customer cross-sell and retention efforts, as well as assisted the team leader in brand awareness, advertising, and communication. Established a brand awareness strategy for new markets as well as defined success metrics within these new areas. Organized data and built automated dashboards for the Marketing team, Executive team and cross-functional departments to view business critical performance metrics, i.e. response and account conversion rates, web traffic, customer satisfaction, marketing campaign ROI, etc.

Munster, In

 Played a key role to analyze, interpret, and synthesize learnings from data research sources and draw actionable and executable conclusions for deposit, commercial and personal lending, and wealth management departments to deepen share of wallet in the market, contributing to consecutive five-year record annual profits. Developed and managed a strategic, data-driven method for onboarding and cross-selling new and existing customers of the bank which lead to a deepened of share of wallet and an increase in over $30 million dollars of deposit and loan balances in the first year of the program, strong results have continued each year. Devised and implemented a customer satisfaction survey to monitor customer satisfaction and feedback to ensure the bank upholds its mission statement and promise to put the customer first and satisfy their needs. Tracked and measured the effectiveness and return on data-driven marketing campaigns and initiatives as well as kept all bank employees informed of current and upcoming marketing campaigns and provided sales leads for our personal, commercial, and wealth management calling officers. Key member of conversion and integration teams for bank mergers and acquisitions; four bank mergers within five years. Lead in developing customer cross-sell and retention efforts, as well as assisted the team leader in brand awareness, advertising, and communication. Assisted in the executions and fulfillment of bank-related internal and external marketing communications/public relations materials including but not limited to: customer communication letters, direct mail product advertisements, online advertising, and events.

 Project lead and management for a market analysis and business case for a stand-alone emergency center in new market. Researched and analyzed the potential of the current market, market competition, and efficient ways for promotion. Researched possibilities to promote and educate public including, but not limited to, lectures and presentations hosted by medical physicians, email, print, and text advertisements and online promotion. Developed and initiated a marketing plan containing the current market situation, competitors, market analysis, consumer analysis, and recommendations for opportunities to expand the market awareness, promotion, and market education.

Master Of Business Administration - Mba, Business, 4.0

Activities and Societies: Beta Gamma Sigma Honors Society

Bachelor Of Science (B.S.), Economics

Minors including Analytical Consulting, Management, and Marketing