Milan Rumler Email & Phone Number

Prague, Czechia

- reporting to the company owners- responsible for marketing, social media, mainstream advertising, events and PR activities supporting shopping mall PALLADIUM - responsible for marketing of PALLADIUM Offices and PALLADIUM Parking- responsible for corporate marketing activities of Property Solutions Group (real estate, investments and property management)- responsible for strategic marketing projects in the company- responsible for corporate identity - responsible for negotiations with marketing suppliers, marketing budget and marketing services tendering - leading team of Marketing Co-ordinators- leading co-operating agencies

Hlavní Město Praha, Hlavní Město Praha, Česko

- reporting to the owners of the company- leading marketing activities of the company

Hlavní Město Praha, Česko

Startup, chain of self-service laundries, based in HungaryResponsible for:- full company management- finance management, accounting- COVID support programs- cost savings, reorganization- people management- reporting to Hungary owners- business exit procedures- marketing, pricing

Hlavní Město Praha, Česká Republika

Developing new business, consultancy for- Alza.cz ✅- Alza.sk ✅In July 2019 - successfully launched✅https://www.alza.cz/pethttps://www.alza.sk/petLaunched more than 160 brands, (out of that 60 brands of pet food) with more than 8 th. SKUs in the offer.✅Turnover counting in nine digits, hundreds of thousands satisfied customers.✅Responsible for development of PET segment in Alza - contracting- business conditions negotiations- marketing support, e-marketing support- web creation and optimalisation- cross company project management- internal and external processes setup

Lomnice Nad Popelkou

Zvěrokruh retail chain (pet food and pet care) management.Responsible for:- change management of Zvěrokruh chain to ensure future growth and expansion- preparation for takeover by the second generation of Samohýl family- business results of Zvěrokruh chain (offline and online)- managing of the 54 retail stores (Zvěrokruh) within the CR - managing around 150 employess of Zvěrokruh (leadership, motivation, salaries, benefits) - product management for Zvěrokruh (pet food, pet care, live animals)- pricing strategy and management- negotiation with key suppliers, setting business conditions (from small family companies to multinationals as Nestlé)- negotiation with landlords, rental conditions for stores, searching new localities- marketing communication and strategy- brand management (Zvěrokruh and exclusive brands of pet food and pet care)- digital marketing and social media- www.zverokruh-shop.cz e-shop management- setting of the processes in the company- managing of 10 people in mid management positions (product managers, regional managers, marketing manager)

KPIs:- Sales growth, number of customers growth, brand image improvement, franchisees satisfaction (support of the stores), brand activation (events, mobile restaurant, ice hockey sponsorship), internal communication- Both in the CR and SR- reporting to the Marketing Director- responsible for sales and customer base growth- responsible for media - media strategy, media planning, media buying, media negotiations- responsible for digital communication - digital strategy, digital campaigns (display, RTB, PPC, ..), digital activations, social media strategy, facebook/ youtube management, company web pages, mobile app, monitoring, new web page development, using new tools (e.g. Virgla app)- responsible for definition of the best sales opportunities and upsale strategy- responsible for pricing strategy and "value for money" platforms (couponing, entry price points offers, McMenu)- responsible for special promotions, loyalty schemes and activations (e.g. scratch cards)- responsible for event marketing - mobile restaurant projects (McD, McCafé), IIHF Ice Hockey World Championship sponsorship project (fan zone, product placement, activation, mobile restaurant)- responsible for marketing projects in McDonad´s Slovakia (e.g. 20 years anniversary, couponing, selected ATL campaigns)- responsible for selected ATL and BTL campaigns targeting young TA (incl. TVC shooting)- responsible for day-to-day management of co-operating agencies- responsible for tendering and negotiations with suppliers in area of responsibility- responsible for cross-promotions (HP, Škoda Auto, Česká televize, BPA, Wrigley)- responsbile for budget in area of responsibility- leading Marketing Specialists

Prague, The Capital, Czech Republic

KPIs:- Sales growth, number of customers growth, profitability, promotion efficiency, pricing efficiency, category management support, brand awareness, brand image improvement, stores satisfaction (support of the stores), internal communication, PR- reporting to the CEO- responsible for all pricing and promotions - responsible for all marketing activities supporting brand OBI in the Czech Republic:- responsible for brand and media strategy, ATL communication, activation programmes, media planning an buying, market research, direct and indirect communication with customers via leaflets and internet, in-store and out-store communication, navigation, event and local marketing activities, commercial PR activities - responsible for strategic marketing projects in the company- responsible for supporting of Purchase Director to set up efficient purchasing and promotion process- responsible for tendering and negotiations with marketing suppliers, responsible for marketing budget - leading the marketing team and team of pricing, cross-departmental team of category managers - responsible for day-to-day management of co-operating agencies

- reporting to the CEO- responsible for promotions strategy (leaflets, catalogues, billboards, media), setting internal processes for promotions and matrix management of promotions (marketing, operations, purchase, controlling) to achieve KPIs (promo margin, promo share, promo turnover, lfl sales)- responsible for OBI price strategy creation, implementation and continuous enhancement, enhancement of OBI price image, price monitoring and margin improvement- co-responsible for price communication- leading team of pricing and promotions specialists- managing co-operation with external agencies for pricing and promotions

- responsible for OBI price strategy creation, implementation and continuous enhancement, enhancement of OBI price image, price monitoring and margin improvement- co-responsible for price communication- leading team o specialists- reporting to the CEO

Prague, The Capital, Czech Republic

KPIs:- Sales growth, number of customers growth, profitability, promotion efficiency, category management support, format definition, brand awareness, brand image improvement, stores satisfaction (support of the stores), rebranding, internal communication - reporting to the VP Marketing, Format and Merchandising- respnsible for driving sales and customer base growth- responsible for marketing and PR activities supporting brand Albert in the Czech Republic- responsible for direct and indirect communication with customers via leaflets, internet and Albert Magazine, in-store and out-store communication, navigation,event and local marketing activities, media planning and buying, ATL campaigns deployment- responsible for media strategy deployment and media agency pitch- responsible for strategic marketing projects in the company- responsible for marketing activities support rebrandning of Hypernova stores- responsible for design and communication of a new format store- responsible for advertising space sales in Albert stores- responsible for negotiations of contract conditions with all marketing suppliers- responsible for marketing budget in amount of hundreds of millions CZK - responsible for marketing services tendering (savings in amount of tens of millions CZK)- responsible for day-to-day management of co-operating agencies (20 companies)

- responsible for marketing and PR activities supporting Hypernova brand in the Czech Republic, especially for advertising, media planning, in-store and out-store communication and leafelts- responsible for implementation of local marketing

Prague, The Capital, Czech Republic

KPIs:- rebranding, efficient event & sponsorship management, up-to-date corporate identity, MarCom efficiency, sales support, internal communication- member of Retail Expansion Programme ČSOB brand launch into retail segemnt- responsible for Rebradning Programme of IPB bank, member of the wider BoD- responsible for marketing and PR activities supporting ČSOB brand including corporate identity, event marekting and sponsorship

- responsible for sales in given area

Internet Marketing Academy

Theory and practical exercises of campaign management in real alza.cz environment: - PPC, SEO, GDN, display, facebook, instagram, youtube.

Person Able To Sell The Antiparasitics (Drugs For Dogs And Cats)

Legal requirements for sales of animal antiparasitics (drugs for dogs and cats), active substances of the drugs, product range, their.

Digital Garage

Introducing basic themes of digital comms, online marketing and e-commerce

Professional Negotiator

Professional business negotiation incl practice, week intensive course in English

Retail Banking And Management Skills

- Internship organised by KBC Bank for selected candidates within career development programmes - Banking and insurance financial services.

Master’S Degree, Strategic Marketing, Business

Activities and Societies: Volleyball team

Mathematics And Physics

- class with extended lessons of maths and physics