APP STORE OPTIMIZATION• Drive organic downloads through keyword optimization and conversion rate optimization on stores pages (metadata optimization across ~20 locales, improving current app keywords rankings)• App Stores name and keywords research across all localizations • Competitors research• Research, implementation, and optimization of visual marketing materials (screenshots, banners, icons, videos etc.)• Data analysis and monthly reporting on organic traffic growth• Keep up with the latest trends in the mobile & ASO world, research and implementation of new optimization practices• Work with main ASO tools (AppAnnie, SensorTower, AppFollow, AsoDesc, and others)USER ACQUISITION• Buying mobile traffic for iOS and Android: launching, monitoring and managing advertising campaigns• Optimization of the traffic-campaign in order to maximize profit• Testing various target audiences• Cooperation with partners to launch traffic-campaign in China• Searching for new sources of the customer attractionOTHER• Copywriting, app’s review writing for different web platforms• Communication with YouTube bloggers• Creative solutions: never-ending a/b tests, testing hypotheses

• Development of marketing strategy • Competitors research• Pricing strategy• Launching new websites in collaboration with web-developers• Websites managing• SEO: managed to lead websites to top-5 Google and Yandex• SMM• Content Marketing• Participation in exhibitions