Mildred Wong Resorts〡 Retail〡Corporate〡Marketing 〡Media〡Brand Email & Phone Number

Macao Sar

Macao Sar

Corporate:• Led a team of six in developing PR strategies to ensure the delivery of positive corporate image to public through quality coverage across digital and print media in the local community and across China• Built and maintained good relationships with leading media outlets in the hard news, finance and CSR sectors through CSR campaigns to highlight our CSR efforts as part of the brand awareness objective via media exposure• Managed crises tactfully in order to minimize the impacts of such crises on the reputation of the company in the community• Prepared press materials to be aligned with the company mission and vision delivered through media as well as executives’ presence in corporate events• Monitored media and conducted analysis on media trend to draw insights of proper means of corporate communication to reach the right audiences in the marketConsumer:• Generate PR strategies and conduct PR plans to ensure the delivery of resort coverage across digital and print media as well as KOLs with a value of $3 million (USD)• Build and maintain good relationships with leading media providers in the resort pillar related sectors through innovative promotional campaigns to strengthen our commitment to NG-11• Engage new media titles and KOLs in targeted markets in Macau, HK, China and overseas countries to expand the media database, gain exposure of our resort and pitch our products to the right markets• Identify “money can’t buy” media partnership opportunities and increase the publicity of the resort to promote Galaxy Macau as the best travel destination in Asia• Conduct research on the behaviours and effective platforms of media and KOLs as well as our competitors to keep track of the market update and stay on top of the game

Newcastle Upon Tyne, United Kingdom

• Proudly won the consultancy competition held by the internationally renowned baby-care brand Mayborn (Tommee Tippee)• Accomplished real-life projects in various fields including banking and marketing with companies in the UK• Interacted with experienced business practitioners working in HSBC and BlackRock, etc during corporate visits in London• Conducted in-depth research analysis on business performance for organisations tackling Covid-19• Mentored by the senior partner of PwC based in the UK on career development• Engaged work with the diverse cohort featuring 16 different nationalities

Macau

• Led the team in the implementation of PR strategies to ensure the delivery of targeted coverage across digital and print media with a value of $4 million (USD)• Built and maintained good relationships with leading media providers in the fashion sector through innovative promotional campaigns to increase brand awareness leading to a 20% growth in media exposure• Researched new media titles in targeted markets across China to expand the media database by 10%• Identified and coordinated submission to influential industry awards to gain prestigious recognitions of the company

• Lectured a class group of up to 30 on a range of subjects including English and Commercial Translation• Designed the course details ranging from teaching materials to exam papers on a semester basis• Handled the marking of students' assignments, tests and exams• Provided academic advices to students via face-to-face or email communication

Macao

• Led the team to handle all the planning and execution of fashion related events in collaboration with retailers to drive visitation and sales • Launched the first ever in-mall fashion show featuring international high-end brands that increased the redemption rate in a 7-day period• Built awareness of fashion events by generating media exposure through advertising on both print and digital to reach 30 million viewership in the target markets • Reinforced relationship with over 850 retailers that led to exclusive brand collaborations

• Contributed as part of the public relations team to increase awareness of the resort in all types of large-scale events that included Hollywood movie premieres to world-tour concerts with global artists• Enhanced media exposure through the distribution of bilingual press releases • Launched the opening of a new property with 400+ international media outlets in attendance gaining massive and quality coverage • Managed the attendance of 400+ members of the global media including HBO for world-class boxing events that positioned the property as an international sports hub • Provided media training and oral translation to senior management during important press interviews • Handled crisis communication to minimise the negative impact on the corporate image of the company in face of any crises • Pitched and handled corporate level interviews for executives to increase the company’s corporate presence

• Drove new business through the launch of a high-profile brand ambassador that generated sales of $0.5M (USD) in the first month• Enhanced promotional coverage through advertising campaigns that led to an increase of 20% in sales• Produced bilingual promotional copy for broadcast advertising with a reach of two million TV viewers over a month

Macao

• Produced bilingual promotional materials for online and print owned channels • Increased the brand publicity through distribution of bilingual press releases in the HK market• Proofread the English legal contracts to ensure the success of trading

Master Of Business Administration - Mba

Master Of Arts (M.A.), Chinese And English Translation And Interpretation

Diploma Of Art, Art Appreciation

Bachelor Of Arts (B.A.), Chinese And English Translation And Interpretation

Commercial

Activities and Societies: Choir