Developed a comprehensive go-to-market strategy for Operate Services in Chile, collaborating with a diverse team of international students to identify key market opportunities and customer segments. Coordinated research efforts to analyze the competitive landscape and conducted primary market research to better understand customer needs and preferences, resulting in data-driven recommendations for service positioning and pricing.

Developed and executed targeted B2C and B2B campaigns that drove a 40% increase in sales, leveraging data-driven insights to optimize funnel efficiency and drive conversion rates.Conducted A/B testing on landing pages, ad copy, and email marketing campaigns to determine the most effective messaging and design elements, resulting in a 20% lift in click-through rates.Collaborated with cross-functional teams including product development, sales, and customer success to identify key pain points in the customer journey and implement solutions to improve retention rates by over 30%.

Business Strategy and Game Theory

Developed a comprehensive training program on gender equity and work-life balance, resulting in 100% of employees demonstrating an increased understanding of the importance of diversity and inclusion.Implemented a new Diversity Policy for Telefonica's Latin American branches, resulting in a 15% increase in employee satisfaction with company culture and values.Collaborated with the HR team to incorporate gender equity training into the company-wide onboarding process, it is expected a 30% decrease in turnover rate among female employees.

"Leadership capacities of Hispanics in Kansas" published by Kansas Leadership Center.Ph.D. Elisa Adriasola's Assistant.