Strategic marketing consultant

Guarana Energy drink - leader on the market Still drinks, juices and CSD.o Defining and preparing business strategy and annual activity plan for the whole category (several brands). o Create campaigns and activities as a support of brands, overseeing the execution of all ATL and BTL activities, management of marketing and media agencies, contribute to brand channel strategy with trade marketing etc. Developing and managing the team.o Researching consumer markets, shopper… Show more Guarana Energy drink - leader on the market Still drinks, juices and CSD.o Defining and preparing business strategy and annual activity plan for the whole category (several brands). o Create campaigns and activities as a support of brands, overseeing the execution of all ATL and BTL activities, management of marketing and media agencies, contribute to brand channel strategy with trade marketing etc. Developing and managing the team.o Researching consumer markets, shopper behavior, monitoring market trends, competition activities and identifying potential opportunities, based upon consumer needs and spending habits. o Developing new products and categories for domestic and export markets. o Launching new products: drive innovations together with Innovation manager; create launch plan and 360 channel strategy, legal and regulatory confirmation for marketing mix elements. o Overseeing the pricing of products and analyzing the potential profitability Show less

Core discipline: Providing strategic consultancy and creative development services to the Key Clients:- Jaffa Crvenka\KappaStar group - Grand Prom/Atlantic group- Aqua com

o Handling the accounts of Agency's Clients (mts, Johnson & Johnson, Unilever, Henkel…)