1. PPC Strategy Development & Execution- Developed and executed PPC strategies for 90+ clients.- Created high-quality Search, Display, Pmax, YouTube, Lead Gen, Traffic etc. campaigns on Meta, Google Ads, Microsoft, Linkedin.- Creating Local Services Ads (Google Guaranteed) campagins, working on the company advertising approval process.- Managed, optimized, and grew company B2B accounts for different industries.- Identified growth opportunities and recommended expansion into new platforms.- Analyzed campaign performance and implemented data-driven optimizations.- Created and tested ad copy, visuals, and landing pages to boost conversion rates.- Designed landing page and website mockups, adhering to CRO standards.2. Team Leadership & Collaboration- Led social media and Google Ads teams, promoting collaboration and knowledge sharing.- Worked with cross-functional teams, including design and development, for cohesive campaigns.- Developed SOPs for advertising team roles.- Recruited and onboarded new team members.3. Client Onboarding & Relationship Management- Managed client accounts, onboarding new PPC clients and attending 1-on-1 meetings.- Tailored strategies to align with client industries and target audiences.- Generated regular reports, presenting key metrics and actionable insights.- Built strong client relationships and managed expectations.- Industry Knowledge & Adaptation- Kept up-to-date with industry trends, algorithm changes, and platform updates to adjust strategies accordingly.4. Email Marketing- Collaborated with content and design teams to create email marketing plans.- Researched and tested lead generation tactics for email campaigns.5. Outreach- Conducted manual and semi-automated LinkedIn outreach, developing effective scripts.6. Copywriting (English)Wrote content for landing pages, ads, scripts, organic social media, and Google My Business posts and other types of advertising and non-advertising channels.

- Creating, copywriting and posting online content on the school’s website and social media accounts- PPC - Google Ads, Analytics basics and Facebook Ads- Organizing ATL activities- Handling the production of marketing materials and literature- Conducting market research

- Administrative work and applying procedures given by the company- Informing guests about procedures of Casino and making membership cards- Helping guests, by properly informing them about all relevant events of the Casino

- Being an English teacher to international students- Teaching students grammar, business English and conversational English- Preparing and delivering lessons to a range of classes and age groups- Maintaining a flexible approach to work- Using creative skills and ideas for planning practical and interesting lessons