Market Manager/Sales Manager – Contract, Healthcare & HospitalityDevelop winning go-to-market strategy for key market segments which are supported by 27 branded product lines. Lead cross-functional team by identifying sustainable value proposition and designing and executing market launch campaign. Managed sales team (4 direct reports) tasked with executing key segment initiatives.Key Achievements: Launched healthcare focused campaign with dedicated marketing tools, new products… Show more Market Manager/Sales Manager – Contract, Healthcare & HospitalityDevelop winning go-to-market strategy for key market segments which are supported by 27 branded product lines. Lead cross-functional team by identifying sustainable value proposition and designing and executing market launch campaign. Managed sales team (4 direct reports) tasked with executing key segment initiatives.Key Achievements: Launched healthcare focused campaign with dedicated marketing tools, new products with technical advantages, launch presentations and specific targets. Achieved market segment gross margin dollar increase of 62% in 2012 (over 2011) and an additional 17% increase in 2013 over 2012 as a result of campaign strategies and execution. Achieved gross margin of 35.7% in 2013 vs. 29.7% through developing and promoting value added products with differentiated value propositions and eliminating non-profitable business. Show less

Market Segment/Business Development Manager – Fleet & Automotive (2006-2011)Developed key strategies and programs to increase company market share based on identifying successful product mix, marketing tools and promotions. Conducted extensive research on market sub-segments and matched market opportunities with competitive landscape, internal core competencies and sustainable value proposition. Lead team tasked with executing key segment initiatives.Managed North American… Show more Market Segment/Business Development Manager – Fleet & Automotive (2006-2011)Developed key strategies and programs to increase company market share based on identifying successful product mix, marketing tools and promotions. Conducted extensive research on market sub-segments and matched market opportunities with competitive landscape, internal core competencies and sustainable value proposition. Lead team tasked with executing key segment initiatives.Managed North American Territory for Fleet & Automotive sales and specification. Conducted extensive research on market sub-segments and matched market opportunities with competitive landscape, internal core competencies and sustainable value proposition. Built extensive network of key decision makers and influencers through deep involvement with trade organizations and industry groups.Key Achievements: Achieved market segment sales 86% above prior year and 38 new, large fleet specifications such as UPS in 2010 as a result of programs and campaigns. Key to establishing Market Segment role for Avery Dennison which became a central strategy for all divisions. Created tracking system to organize sales pipeline; lead weekly review of sales pipeline with division’s leadership team which resulted in converting $10M of new business in 2010.Product Manager (2004-2006)Developed key programs to drive category growth and profitability. Pioneered re-launch of key manufactured product line to gain first-time profitability. Key Achievements: Reached 35% increase in product gross margin by orchestrating price increase, streamlining product manufacturing and shifting marketing focus. Identified opportunity for new product category; oversaw market research, customer feedback, pricing structure, sales tools and implemented a comprehensive launch program achieving sales over forecast. Show less

Developed annual marketing plans to maximize profit for leader in the graphics industry, including programs, budgets, forecasts and ad agency management. Trained sales force in selling benefits of new products and executing launch programs. Key Achievements: Established 18% average increase in sales with marketing programs and new product launches in 2003-2004. Piloted new product category to brand new market; led entire process from marketing plan, pricing structure, branding and… Show more Developed annual marketing plans to maximize profit for leader in the graphics industry, including programs, budgets, forecasts and ad agency management. Trained sales force in selling benefits of new products and executing launch programs. Key Achievements: Established 18% average increase in sales with marketing programs and new product launches in 2003-2004. Piloted new product category to brand new market; led entire process from marketing plan, pricing structure, branding and distribution; launched product 3 months early with sales exceeding forecast. Show less