Results-driven Head of Digital Marketing at Edison Media, leading a high-performing team to achieve measurable growth across all channels. Expertise in:Data-Driven Planning: Meticulous audience research and a deep understanding of consumer psychology to inform campaign strategies and maximise resonance.Behavioural Targeting: Utilising data insights to understand user behaviour, preferences, and intent, tailoring campaigns for maximum relevance and engagement.Marketing Funnel Optimisation: Strategically guiding prospects through each funnel stage, from awareness to consideration to conversion, maximising efficiency and minimising drop-off.Digital Advertising: Deep understanding of all major platforms (Google, Bing, Meta etc.), leveraging advanced targeting options, bidding strategies, and creative optimisation for optimal performance.Reporting: Analysing campaign data to identify trends, optimise spend, and drive continuous improvement in ROI.