Miles Openshaw Email & Phone Number

Melbourne, Victoria, Australia

I lead the digital and content marketing team to deliver national campaigns, drive our global digital strategy, improve team and cross-function operations, and evolve our digital ecosystem.- Deliver digital and content marketing strategies that guide our teams across regions- Develop campaigns to drive attendance growth, retention, and that build brand equity- Evolve the business MarTech stack to support marketing performance at scale- Lead digital projects at the organisation where marketing and customers are at the centre of the experience Work with Executive Leadership to support the delivery of business goals, technology changes, major projects, product launches, and fostering a culture of care.

Melbourne, Victoria, Australia

I led the content team to build brand equity, increase customer acquisition and maximise customer retention.As the customer content manager, I was responsible for:- Setting the Digital Marketing Strategy and Content Strategy- Design, management and implementation of the marketing technology stack- Delivering marketing campaigns that have increased market share in business verticals and grown revenue through cross-selling opportunities- Collaboration on the delivery of large-scale projects, including Canva and SalesForce Marketing Cloud, across the business- Providing social media training and education to wider businessWorked closely with senior leadership and executive team to drive marketing operational improvements, securing endorsement and implementing meaningful change and transformation.

Melbourne, Victoria, Australia

I led the social media team to build brand awareness and increase membership numbers, growing total funds under management. As the social media manager, I was responsible for:- Content strategy and social media strategy- Social media governance, crisis management and community management- Social media monitoring, reporting, and optimisation- Growing our social media following and building the brand on our social media channels- Lead generation on social channels, with a focus on lead quality and cost per lead- Implementation of a CXM - Sprinklr - as a high performance tool to manage social media channelsRegular communication with senior leadership and business subject matter experts to provide advice about social media best practice and growth.

Melbourne, Victoria, Australia

Led a digital marketing team in agency environment to provide consultancy and digital marketing solutions for clients. As the Digital Marketing and Content Manager, I was responsible for:- Development and execution of client digital marketing strategies- Client website redevelopments and SEO uplift- Creation of full funnel digital marketing campaigns, from briefing to execution and reporting- Lead generation activity across online and offline channels- Managed relationship with key clients of agencyCommunication with executive leadership within client businesses across national and international organisations in the tourism, services, retail and legal sectors.

Stonnington

Led the online presence for Stonnington City Council as a senior member of the Marketing and Communications team. I was responsible for:- Delivery of the new staff intranet, from scoping to deployment- Managed the Council's corporate social media, website and email accounts- Delivered the Council's digital campaigns, including communications for major infrastructure projects- Provided regular digital and social media reporting to the executive team and CouncillorsAdvised Councillors and executive team during social media crises and secured endorsement for each critical phase of the staff intranet redevelopment project.

Melbourne, Victoria, Australia

Led the museum's website and social media strategy. I was responsible for:- Social media and website content planning- Social media community management, governance, and paid ads- Website management, UX, and SEO- Digital growth and engagement

Melbourne, Victoria, Australia

Curated the museum's social media and website content, managed and monitored our online accounts and trends, and delivered digital and social media reports to senior leadership.

Junior marketing role responsible for social media, website and email marketing to increase donations and regular giving to the community foundation.Split-role with INGT.

Melbourne, Victoria, Australia

Responsible for social media, website and email marketing to increase brand awareness of the group training organisation and build industry relations.Split-role with INCF.

Master Of Arts - Ma, Marketing

Bachelor Of Arts - Ba, Linguistics

Activities and Societies: Majors included Linguistics and Mandarin.