Miles Johnson Email & Phone Number

Fountain Valley, California

Responsible for the strategic development and implementation of Public Relations initiatives for Connected Car technologies, Quality and ServiceTechnology initiatives include: Blue Link, Apple CarPlay, Android Auto, Infotainment systems, Cyber and Data Security, V2V Technology, Autonomous Vehicles, Owner Apps, Electronics Shows (CES)Quality initiatives include: J.D. Power Survey Results (IQS, VDS, Appeal, CSI, SSI) and Consumer Reports resultsService initiatives include: Car Care Service, Owner Marketing, Social Media and Crash PartsOther responsibilities: HyundaiNews.com and GenesisNewsUSA.com managementProduced videos to tell stories and drive coverage https://vimeo.com/209443358/7f88dd0b8b

Fountain Valley, California

Developed and implemented publicity plans for the Assurance Connected Care program, Blue Link, and Car Care initiatives • Assisted with supplier management and the implementation of owner marketing, social media and car care service programs.• Conducted competitive analysis and made recommendations on digital and traditional media to maximize customer awareness and satisfaction. • Kept the company up-to-date with competitive offerings in not only the auto OEM market, but also the consumer electronics and wireless communications industries. • Evaluated offerings and made recommendations from various publicity and marketing suppliers on quality, innovation, value to the customer and return-on-investment to Hyundai Motor America. • Built awareness, consideration and purchase of telematics services and Hyundai vehicles.

Hyundai America Technical Center, Inc - Ann Arbor, Michigan

Led all media activities for Hyundai Motor America and Hyundai America Technical Center Inc. in the Midwest Oversaw Product Public Relations for Hyundai vehicles• Directed Midwest-based events such as auto shows in Detroit and Chicago, pro-active media interviews and ride-and-drive events that have had record media attendance and coverage.• Prepared the annual web-based full-line media kit including: gathering information on vehicles, writing overview releases, organizing photo shoots, managing budgets and overseeing production.• Created new web-based full-line media kit with email distribution tool to reduce costs by $60,000. • Served as the lead interface with Midwest journalists and acted as company spokesperson in the region. • Worked closely with all other Hyundai Motor America Public Relations staff and agencies.• Oversaw press fleet operations and maintained current media contact lists for the region.• Established relationships with Midwest media to obtain optimum positive coverage. • Advised companies on Detroit public relations issues and opportunities.• Played a key role in the Hyundai Elantra winning the 2012 North American Car of the Year award.• Represented Hyundai at a variety of media and industry events throughout the region including playing an active role with the Automotive Press Association.

Fountain Valley, California

Oversaw U.S. product public relations for Hyundai Motor America • Played a key role during Hyundai's 24/7 campaign, which launched seven models in 24 months. • Led team that redesigned HyundaiNews.com, which won an EPPY award for ease of use, design and content.• Produced viral videos that generated over 1,000,000 views with very limited budgets. • Developed appropriate press kit materials and photography to support launches, concept vehicles and full product line. • Performed day-to-day contact with media seeking information about Hyundai’s products.• Developed timelines and prepared early product information for distribution to enthusiast magazines.• Drafted presentations for all North American auto show product introductions.• Developed drive routes for media ride and drives.• Single-handedly drove all motorsports efforts for Hyundai Motor America. • Managed SEMA show media relations to record amounts of press coverage. • Maintained knowledge of automotive technologies and competitors’ products. • Created technical displays that were at a tier one level with limited resources. • Landed Hyundai its first major buff book cover since the 1990s. • Successfully involved tier one suppliers in national vehicle introductions.

Dearborn, Michigan

Managed projects (with budget in excess of $500,000) that aligned communication objectives with Ford Division business directives; consulted on vehicle launch strategies, marketing and advertising programs. • Managed “cradle to grave” communications for vehicles including Ford Mustang, Focus, Five Hundred, Freestyle, and Ford GT.• Cultivated and maintained relationships with key media figures and industry executives.• Drafted press releases, media advisories and speeches for new product launches and initiatives, created press kits and managed their development. • Coordinated media interviews, briefed executives and followed-up to ensure story placement.• Excelled at pitching and placing stories in the media to the point that I was asked upon to teach others my techniques. • Planned and executed a press campaign and kit for Mustang’s 40th Anniversary that generated national media coverage. Attendance exceeded 100,000 Mustang fans.• Positioned the Ford Thunderbird as "America's Dream Car" for consumers and national media.• Created and implemented a non-traditional youth lifestyle media campaign to launch the Ford Focus.• Developed a 40-city public relations tour to create major launches out of limited volume products. • Developed and managed a wide variety of successful ride and drives under tight budgets. • Wrote a speech for the reveal of the 2003 Mustang Cobra at the Chicago Auto Show, which made headlines in the Chicago Tribune the following day.

Dearborn, Michigan

Serving Ford's Media Information Center, provided information in the form of news releases, photography, broadcast footage, specifications and answered general media inquiries. Reviewed media coverage for accuracy and routed all requiring follow-up to the appropriate public affairs staff members. Provided support to other public affairs offices on projects such as mailings, received calls for events, and supported staff events such as Auto Shows, Annual Meeting, etc. • Advised and instructed media about the media website and how to access it; worked with the website team to have errors corrected. • Created and updated media directory lists.• Optimized effectiveness of mailings to media; this also reduced costs for Ford by not having to produce and mail as many press kits.

Assistant Account Executive

Primary duties included providing customer service for Ford's SVT (Special Vehicle Team) owners, prospects, and dealers. Served as Product Specialist on all SVT vehicles. Planned and attended Ford SVT retail marketing events. Researched competitive products. Wrote articles for the SVT magazine and website and supervised all SVT mailings. Responsible for event planning and researching for future SVT retail marketing events.

Troy, Michigan

Actively involved in defining, detailing, reviewing, and executing the OnStar launch direct mail program. Converted tactical outlines into effective action plans. Established all contacts to execute in logical steps, and edited and rewrote all OnStar direct mail pieces. Executed effective promotions to attract potential buyers to attend demonstrations of OnStar. As a Marketing Specialist, provided demonstrations and testing of OnStar. Attended photo shoots to define proper shot selections for OnStar brochures, compiled commonly asked questions about OnStar services, putting them in a format that dealers and District Managers could easily understand.