I'm passionate and innovative at my position as Director of Creative Marketing at Spectrum Lighting, a leading provider of lighting solutions. I lead a team of talented designers and collaborate with internal and external stakeholders to create engaging and effective marketing campaigns that showcase the company's products and services. I use my skills to develop unique and memorable visual identities and branding strategies. I am always eager to learn new techniques and trends, and I enjoy challenging myself and my team to deliver high-quality and original work that meets the needs and expectations of our clients. I value diversity, creativity, and collaboration, and I strive to bring these values to every project and partnership.

• Played a pivotal role in curating and maintaining the brand identity of Reign Gallery, achieving consistency and excellence across all promotional materials. • Led the creation of captivating rack cards, postcards, and e-marketing campaigns, while also contributing to poster design initiatives and website enhancements.

• Managed multifaceted creative responsibilities within Mule Lighting and its affiliated entities LEDalux and DYNalux, ensuring brand cohesiveness and integrity across various platforms.• Spearheaded rebranding initiatives and upheld a uniform design aesthetic across brands.• Proficiently executed e-marketing strategies, produced comprehensive spec-sheets, brochures, catalogs, and contributed to web design endeavors.

Book cover design: Worked with client/author, read and researched book to create a concept and design to present the author's vision and mood of the book through the cover. I created a painting and type setting to produce the cover.And by the way, it's a great book, check it out:http://www.smashwords.com/books/view/158716

• Delivered impactful branding solutions for diverse clientele, employing innovative concepts and strategic thinking. • Executed comprehensive business systems, brochures, newsletters, e-newsletters, and and other collateral to drive client success in the competitive market landscape.

• Demonstrated proficiency in graphic design and project management, overseeing the development of logos, brand identities, and an array of signage solutions. • Facilitated client engagement and business growth by personally presenting proposals and plans to regulatory bodies and collaborating closely with commercial and historical district associations to secure necessary permits.

• Contributed to the design process of new logos for local businesses.• Participated in various non-profit initiatives. • Demonstrated creativity and skill in developing t-shirts, mailers, newsletters, postcards, and brochures.• Updated e-newsletter content to enhance organizational outreach and engagement.