Miles Witherspoon Email and Phone Number
Leading a successful customer support function means having a hyper focus on the client along with a pointedly strategic view on operations. It requires creativity, high-level problem solving and listening. After 10-plus years in customer care at Google, I’ve found that leaning on elements of my background has been the scaffolding of a high-performing customer experience team:»»» My favorite MBA professor taught me that management comes down to process and creating repeatable actions. I took this to heart by making talent development processes concrete. I make career conversations happen regularly and formalize training for vendors and teammates alike. »»» My early career included four years developing a new business offering and scaling it to $20M in revenue by leveraging feedback loops from our CFO customers. Mining social media, contact centers and other forms of customer feedback continue to be a specialty, and my team has reduced queries by 5-10% from exposing and resolving root causes of issues. »»» A love for Japan (my bachelor’s degree is in Japanese Studies) evolved into an opportunity to live in Asia, where I’ve been focused on bridging the gap between APAC and the US while supporting the diverse voices of my team and fostering sensitivity of different cultures.Currently, I am Google’s Head of Customer Support for sell-side Ad Tech products in the APAC region, and previously, I held a similar role in the Americas and for Android and social products. I am proud of creating collaborative team environments that produce results like:▬▬ Bolstering CSAT scores by ~20% for ad tech products and Android products. ▬▬ Transforming technical customer service department into a $60M revenue creator with consulting services.▬▬ Reducing customer response time by 50%.▬▬ Integrating customer feedback into product development through data mining.▬▬ Elevating operations and processes such that my teams are 10% more productive.A leadership philosophy that resonates with me is “Leadership isn’t heroic. It’s about processes put in place.” I’ll stick with that. I’m always finding ways to drive operational excellence, engage and listen to clients, and nurture my team.
- Website:
- google.com
- Employees:
- 219238
-
Apac Head Of Customer Support For Google’S Sell-Side Monetization ProductsGoogle Aug 2016 - PresentTokyo, JapanRelocating first to Singapore and then to Tokyo, my first objective was to introduce strong operational leadership, improve productivity and grow the business in the APAC region. My second was to ensure that each teammate’s voice was heard, despite cultural differences. Though I continue to steer customer success for users of Google ad tools, I transformed the customer care team into a revenue generator while minimizing support costs by driving vendorization, developing ongoing training, leading product serviceability improvements and scaling client engagements. I lead a team of 20 technical staff in Singapore, Tokyo, Seoul and Sydney, plus a large team of vendor analysts providing front-line support. »»» Ideated and launched proactive technical consulting and protective service engagements, evolving cost center into an 8-figure revenue generator (20% CAGR). Began global expansion in 2024 to NA and EMEA. »»» Differentiated client base and offered new levels of service to premium clients at scale, lifting CSAT by 20%. »»» Reduced resolution time by 2.5X, improving client retention and engagement. »»» Share the voice of consumer and liaise with product development peers to influence roadmap and prevent downstream support queries, reducing 5-10% of queries by exposing and resolving root causes. »»» Expanded scope of operations to include Chinese, Korean, Thai, Indonesian and Japanese languages to portfolio supporting 2-3X regional growth.»»» Matured function by coaching talent, improving productivity and earning top 20% manager score for social belonging, collaboration and development. Expanded gender diversity of team from 10% to 40%. -
Manager, Gtech Publisher SolutionsGoogle Jan 2014 - Aug 2016San Francisco, California, United StatesWhile leading a regional Americas team of 7 technical support managers, I consolidated and globalized the B2B troubleshooting and consultative support team for users of Google's sell-side monetization products: Google Ad Manager, AdSense and AdMob. Together, we ensured the success and satisfaction of our customers and shared the voice of the customer across cross-functional teams to optimize the customer experience. »»» Shifted to global queue management and launched L2 vendor support. »»» Transformed the team into a follow-the-sun model, reducing response time by 50%. »»» Sparked long-term CSAT improvements that continue to present. »»» Launched an external Ads Status Dashboard to communicate outages proactively and transparently to 3.8M users, reducing inbound tickets. »»» Created a demand-driven staffing model and reallocated headcount to understaffed regions. -
Manager Of Android & Play Product Support TeamGoogle Aug 2011 - Jan 2014Mountain View, CaI rejoined Google in consumer operations where I formalized the support strategy and improved analytical capabilities to inform operational improvements and link customer support to product improvements for Social products, including Blogger, iGoogle, Reader and Google+, and later, Android products, including Nexus phones and tablets, Android @Home, Google Now and Google Play. My team of 6 drove product launch management and user insights.𝐀𝐧𝐝𝐫𝐨𝐢𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬»»» Designed and implemented new operational processes for launches and to integrate feedback into future iterations. »»» Improved Nexus product CSAT by 3% and resolution rate by 22% despite sales nearly 3X above forecast by elevating customer experience and processes with scaled contact deflection, video content, product changes and new contact centers. »»» Mined customer data and sentiment through support contact, social media and user feedback to identify top call drivers, product issues and feature requests. »»» Won 𝐂𝐨𝐧𝐎𝐩𝐬 𝐆𝐨𝐥𝐝 𝐀𝐰𝐚𝐫𝐝 for Nexus 5 Launch 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 »»» Reduced PR incidents and demand for 1:1 support in forums by launching new account recovery process, in-product error messaging, and guided help flows. Improved abuse management. »»» Increased forum coverage by 33% and earned highest quality score in department.»»» Led segmentation on premium users, driving shift in product strategy. »»» Steered support for sunsetting iGoogle and redeployed 100% of talent to new opportunities. -
Board Of DirectorsSky Factory Apr 2011 - PresentServe on Board of Directors offering strategic guidance and governance to research-backed virtual skylight maker focused on healthcare customers. »»» Advised on international expansion strategies, diversifying income to 35%+ international and growing revenue 5X.»»» Developed channel partnerships in EMEA, NA healthcare systems and retailers, and NASA. -
Mba InternGoogle Jun 2010 - Aug 2010While pursuing my MBA, I spent a summer working in Online Sales & Operations, which opened a new path into Ad Tech. »»» Analyzed performance of search engine auction (AdWords) using metrics including RPM, depth and coverage, enabling sales team to prioritize resources against largest revenue opportunities. -
Associate Director, Toolbox For FinanceCorporate Executive Board Aug 2008 - Jul 2009Promoted to lead the extension of best practices and insight development to support executive decision-making. Served as a product manager for an online knowledge-sharing community for finance professionals, which enabled user-generated content.»»» Designed, launched and scaled the new community to 10k users in 9 months while managing revenue plans.»»» Led technical project to build Toolbox for Finance website, including site architecture, content & metadata, and reporting tools.»»» Optimized the new user acquisition process, reducing AdWords conversion costs by 22%. -
Consultant, Finance Leadership ExchangeCorporate Executive Board Feb 2007 - Jun 2008Over two years and three roles of progressive responsibility, I grew the Finance Leadership Exchange product from the ground up. Managed a team of 2 direct reports.»»» Scaled the product to 700 annual corporate memberships and $20M in revenue, becoming the world’s largest productivity network for middle market CFOs.»»» Assumed management of an underperforming team in India, building strong relationships and boosting productivity by 50% through a rigorous training program.»»» Steered a research team to develop best practices on mergers & acquisitions, international expansion, budgeting & forecasting, and cost reduction, which were adopted by hundreds of CFOs -
Senior Analyst, Finance Leadership ExchangeCorporate Executive Board Feb 2006 - Jan 2007Continuing the development of the Finance Leadership Exchange product, I leveraged data analysis and business development skills to increase sales and partnerships with CFO clients. Managed a team of 2.»»» Lent expertise to more than 100 sales calls, increasing deals closed by 15%.»»» Mentored and successfully advocated employee’s promotion in 8 months, half the standard time.»»» Created interactive quantitative models to support executive decisions, including an interactive regression model forecasting employer healthcare costs used by 600+ companies. -
Analyst, New Business DevelopmentCorporate Executive Board Apr 2005 - Jan 2006I joined CEB to begin development of a new product for CFOs offering insights and best practices to solve executives’ problems.»»» Interviewed 100+ CFOs and analyzed their feedback to develop new online executive decision support product, which became the fastest growing at the firm.»»» Awarded two-month leadership rotation to India office and implemented practices that significantly increased staff retention and engagement. -
Aed Program Implementation SpecialistLifelinkmd 2004 - 2005Washington, District Of Columbia, United StatesManaged the implementation of defibrillation programs for ten corporate clients, preventing four deaths from heart failure while in the role. LifelinkMD was funded by angel and institutional investors and was acquired by Medtronic Corporation.
-
InternSan Diego City Council 2002 - 2003
Miles Witherspoon Education Details
-
Finance, Strategy -
Japanese Studies
Frequently Asked Questions about Miles Witherspoon
What company does Miles Witherspoon work for?
Miles Witherspoon works for Google
What is Miles Witherspoon's role at the current company?
Miles Witherspoon's current role is Head of APAC Customer Support for Google Ad Tech Products | Voice of Customer Driven | Superior Customer Experience | Value Creation & Revenue Growth from Data Mining and Analysis | Operational Excellence.
What schools did Miles Witherspoon attend?
Miles Witherspoon attended Columbia Business School, University Of California, San Diego, 国際基督教大学.
Who are Miles Witherspoon's colleagues?
Miles Witherspoon's colleagues are Vishal Tuli, Stephen Yoder, Disha Mehta, Shahadat Hosen, Salma Omara, Latika Mahesh Wadhwa, Philip Troxel.
Not the Miles Witherspoon you were looking for?
-
Miles Witherspoon
Spartanburg, Sc
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial