Miles Wratten Email & Phone Number

London, United Kingdom

London, United Kingdom

An experienced, commercially focused brand, content and marketing communications specialist. Proven track record in delivering integrated campaigns, internationally. Focused on the strategic development of brand communications (B2B and B2C), within on and offline channels. An excellent relationship builder, communicator and leader, motivated to provide innovative, engaging and measurable solutions to clients, while delivering against key financial targets within my organisation.•… Show more An experienced, commercially focused brand, content and marketing communications specialist. Proven track record in delivering integrated campaigns, internationally. Focused on the strategic development of brand communications (B2B and B2C), within on and offline channels. An excellent relationship builder, communicator and leader, motivated to provide innovative, engaging and measurable solutions to clients, while delivering against key financial targets within my organisation.• Strategic planning and campaign development – Focused on gaining insights in to the brand, customer segments, competitors and marketplace, utilising desk research and the facilitation of client workshops. Development of strategic recommendations, executions and campaign extensions. • Relationship building – Using effective communication with clients at all levels as well as internal teams and business partners. Regular business review presentations to facilitate wider understanding of the role of Story within a client’s business.• Driving commercial/business focus – Strategic development of personal client accounts and those of my account direction team. Targeted on financial and relationship development of accounts by client.• Advertising strategy – Leading the Story sales team to create trend, audience insight, competitor and market analysis reports. Relationship building with key advertisers.• Leadership – Member of the senior leadership team. Responsibility and management of internal client/project teams and all aspects of implementation across all media.• Financial planning/management – Reporting to the Financial Director and board all aspects of client/project finances across Story portfolio. Yearly budget preparation and forecasting against targets. Show less

Ba (Hons), Visual Communication Design, First

Education record