Marketing Manager
Little Rock, Arkansas, Us
As part of the Corporate Marketing team, I have the privilege of collaborating with marketing and business development leaders to build the strategy and execute all marketing programs identified as market segment and company-level priorities, including brand messaging, value proposition capture, content marketing, advertising, technology/software implementation, public relations, and conferences & events. My key corporate initiatives have included LinkedIn training and employee advocacy programs for our marketing and sales departments, website UX/UI, marketing automation, SEO, brand messaging, CRM adoption, and more.At the business segment level, I serve as the strategic marketing partner to Montrose's Environmental Consulting & Engineering and Advisory & Specialty Divisions, delivering marketing expertise and content support for their core services, which include Assessment & Remediation, Permitting & Compliance, Ecosystem Support Services, Environmental Advisory Services, Ecosystem Service Economics, and Environmental Health & Safety (EHS) Auditing. I act as project manager and marketing expert for various business development, marketing, and PR campaigns by leading regular strategy meetings and communicating with project stakeholders (including the respective sales teams and subject matter experts), prioritizing and driving tasks to completion, maintaining schedules, and tracking campaign ROI.I serve in a similar strategic marketing capacity for core growth pillars focused on global climate challenges, including our PFAS Program.