Miles Berger Email & Phone Number

San Francisco, California, Us

Current Projects: Expansion of online offerings, Faster exchanges for online customers, Payment support for new Strategic Growth Office initiatives to expand the capabilities of Gap Inc, transition of Call Center to a modernized framework and transition of an international market to new banking partner.

San Francisco, California, Us

• Worked to add Customer Phone at time of checkout to enable Gap's Multi Tender Loyalty program at point of sale. This feature allowed Sales Associates to greet customers by name, display the level of MTL member to allow for upsell to a higher category, and redemption of rewards without customers needing to bring in copies of rewards certificates (which was a long-standing request from customers and sales associate feedback) • Created two versions of Self-Checkout. One uses hardware in-store (Kiosk) and another on a customer's mobile phone. Kiosk expression was similar to the self-checkout experience at the grocery store. Kiosks allowed one sales associate to cover four self-checkout Kiosks, expediting stores checkout lines. The phone self-checkout experience provided full payment for products and decreased product from store inventory. The customer only needed to get sensors removed and a bag to leave the store.• Complete replacement of Gap Inc credit card from one bank to another. Worked extensively with the new credit provider to align the customer terminal experience in the store to the new bank's application process and financial regulatory requirements. Delivered the project on time, converting over +10 million customers to the new program with negligible downtime.

San Francisco, California, Us

• Oversaw the optimization and integration tracks of the promo and markdown optimization software (called Price & Event Management or PEM) development for Gap Inc, which created yield improvement and reduction of liable inventory.• Enabled four brands to go-live on the tool (Banana Republic, Banana Republic Factory Stores, Gap Specialty, and Gap Outlet) while providing development for the brand, Old Navy, to onboard PEM in the second half of 2020.• Worked with data scientists at Gap Inc to develop and deploy a price point model that was better suited to online to increase optimization coverage into that channel.• Set priorities for tracks so that PEM would deliver on key milestones and make the most of valuable developer resources. Worked with other product managers across the inventory planning space to unblock developers. Had business context training for developers to limit acceptance criteria to true business-related situations. Helped business partners to provide configuration values to tailor the pricing optimization to the market/channel and provide the greatest return.• Provided support for brand training and answered individual planner's questions about the recommendations. Escalated issues to the promo optimization developers if not returning values that limited liable inventory and gained gross margin dollars to provide better recommendations in the future. Provided detailed explanations of recommendations to the user base and collected examples to highlight during training to increase brand acceptance. Developed markdown optimization logic documentation for knowledge transfer to future product managers and developers.• Participated in roadmap and strategy sessions to position PEM for future growth and to fully develop on the potential of localized optimization. Helped record time studies to prioritize enhancements by cost and time savings parity to current pricing solutions for the Old Navy online channel.

San Francisco, Ca, Us

• Created Promo Forecasting report called "Hero Halo" that outlined what percentage of promo business was derived by traffic driving marketed events, called Hero Product, and how much was supporting promos. The report gave Leadership and Company Planning insight if we would make our commercial plan and levers to pull if we were downtrending.• Provided analysis and administration for the localized markdown solution ProfitLogic. Input the configuration values to create good recommendations for the planners and amended with the latest in-season changes. Trained 60 users on utilization and provided yield benefit analysis to the company.• Helped design the promo optimization proprietary software for inventory planning called Price and Event Management (PEM), which provided localized promo discounting for Old Navy products that reduced liable inventory and created 1$20 million in gross margin annually.• Provided adoption reporting for the markdown and promo optimization software highlighting training opportunities. Lead the Subject Matter Expert group to address and increase adoption and gross margin dollar return. Created a novel "Pricing Fair" to give direct feedback on optimization usage to planners from peers, increasing adoption and engagement about pricing.• Oversaw a team of two that handled Product and Operational Testing for Old Navy. Using the software provided by third-party APT we were able to test on store groups of 50 stores, balance to represent the full fleet and only roll-out successful tests to the more extensive stores base, saving time and creating less liable inventory.

New York, Ny, Us

• Designed SQL Db for style selling report that targeted slow sellers for automated markdown ($1.8B in 2008), achieving corporate goals of increasing profitability and inventory turn.• Installed enhancement allowing ‘What If’ pricing analysis, allowing merchants to calc markdowns before committing to the pricing strategy.• Designed a VB.net app that added merchandise records for the May Co merger, allowing our company to double in locations and annual sales.• Created a SQL DTS package and weekly email process, providing quick turn ability to re-order proven sellers and cancel poor performers.• Built SQL & VB.Net Jewelry Special Order Program, increasing sales volume without additional personnel.• Orchestrated full SDLC for a VB .Net program to retain information on product rejecting at point of sale, resulting in recovery of $1.2M.• Upgraded & tested 80 programs to BlueZone, decreasing the licensing fees for mainframe access by 90%, saving more than $300K.

New York, Ny, Us

• Built ASP site for sales associates at 250+ store locations to track shipments sent directly from the vendor to the store, ensuring rapid delivery of candy, while reducing the spoilage. • Developed VB apps that allowed receiving to track outlying shipments and book receipts, shorting the workload involved by one full time position.• Equipped site with ASP app that managed barcode creation for advertising, reducing coupon errors by 25%.• Designed and coded VB6 program that automated the conversion of over 1600 orders in 3 weeks, completing the conversion 75% faster and saving $500K versus manual entry.• Built a Excel report that summarized and audited vendor shipping information that penalized out of standard receipts, producing the reports 80% faster.• Created content for program called Toolbox that was a centralized portal for all of the office automation software that interacted with the mainframe, reducing the time merchants spent inputting data.

New York, Ny, Us

Furniture and Home Store• Trained and educated 90 Merchants on proprietary programs between MS Office and Mainframe, increasing productivity to allow merchants to concentrate on business opportunities and reducing data entry errors.• Problem solved with assistant buyers to eliminate UPC and EDI issues in their departments, reducing shipping errors by 35% and speeding delivery of merchandise to stores through the Distribution Centers.• Produced workflow study of furniture departments citing opportunities in use of technology, resulting in addition of programmer for area that was able to reduce special order backlog by 75%. • Approved and executed all database moves that involved fiscal liability, ensuring database integrity and garnering Macys West the best Item distortion rate of all Divisions.

New York, Ny, Us

Men’s Collections : Polo Ralph Lauren, Timberland and GantTracked and analyzed store performance to ensure sales, gross margin and turn objectives were reached for $60M dollar business in 72 locations. Assisted in selection of new styles at market, addition of new products to mainframe and strategic advertising to enhance sales.• Formulated assortment plans working with Buyer and Planner, based on history and emerging trends. • Ensured timely markdowns within departmental markdown budget, driving sales and inventory turn-over.• Monitored stock levels through receipts and RTV’s, maintained open to receive & purchase journals. • Coordinated advertising including selection of product, vehicle, and vendor co-payment, driving store traffic.• Created macros to interface between mainframe & Excel, reducing the time to input the line by more than 66%.

Us

•Hired, trained, and promoted from a staff of 35 sales associates and four key holders. •Delivered four months over plan sales, best performance since original opening of store.•Reduced inventory shortage from 5.8% to .69% of sales in six months, lowest in district.•Re-merchandised store based on analysis of budgets and departmental sales, increasing sales per suare foot.•Developed personal shopper service for visiting dignitaries & celebrities that created loyal customer base.•Created Sales spreadsheet for forecasting sales, later used by entire region.

Burbank, Ca, Us

•Supervised new store opening from construction through grand opening.•Hired, trained, and promoted from a staff of 30 cast members and two assistants.•Generated sales of over +25% to budget for the entire second quarter of operation.•Developed product knowledge training program for sales associates adopted worldwide.•Received honor for six outstanding shops in a row by an independent secret shopper firm.•Tested and installed computer system, acted as regional help support for other locations.•Improved cast morale and reduced cast turnover by 50%, doubled cast size in six months.•Spearheaded task force to help programmers specialize scheduling software to field.•Organized and marketed cel art special event that grossed over $125K in four hours.

Bachelor Of Arts, Psychology

Tech Certificate, Computer Programming, Web, And & Relational Databases