Miles Dawson Email & Phone Number

I developed strategies and wrote creative briefs for award-winning marketing campaigns, translating complex subject matter into engaging stories that delight audiences and drive business outcomes.• Led the development and execution of creative strategies for 30+ D2C digital marketing campaigns including 10 high-visibility product launches, collectively resulting in $1.5 billion in marketing-attributed cash flow into key products.• Devised and championed bold, innovative ideas for award-winning campaigns recognized by creative industry authorities (MarCom, GDUSA) including a financial advice video with 1M+ YouTube views.• Spearheaded an enduring partnership between marketing and thought leadership to transform academic research into engaging, bite-sized content distributed to every Vanguard Advice client.• Delivered constructive feedback and coaching to creative teams, enabling them to consistently exceed stakeholder expectations while complying with stringent industry regulations and requirements.• Managed creative agency relationships with executives and product teams across the organization, advocating for their interests, overseeing projects, taking ownership of problem resolution, and pitching opportunities to add value.

I managed a portfolio of critical shared service projects that enabled executives, leaders, and specialists across Marketing to achieve organizational objectives and perform their jobs more effectively.• Led a yearlong Top Risk initiative to strengthen oversight for the division’s 40 most critical suppliers that collectively account for $34M in annual spend; key results included creating an outcome-based risk mitigation strategy, establishing clear ownership for each supplier, and developing a scalable training solution for relationship managers• Developed the divisional operating model and business case for a new supplier management specialist role; successfully pitched recommendation to Risk Director and Risk Council, receiving approval for additional headcount• Coached 20+ relationship managers and established clear expectations to drive accountability and successfully complete all risk mitigation objectives for 2021• Managed business performance reporting for Marketing organization, synthesizing inputs across 10 departments to generate insights for a senior audience including CMO and 50+ marketing leaders• Designed and built an automated, interactive dashboard in Power BI to measure the effectiveness of Marketing’s learning and development program, which garnered internal recognition as a best-in-class data solution

Wayne, Pa

I led a multiyear critical enterprise initiative to successfully establish a new strategic partnership while serving as both the program administrator and the workstream lead for change management and communications, among involvement in other aspects of the program.• Managed program governance to enable on-time completion of 100% of OKRs through leading and facilitating meetings, providing detailed weekly sponsor updates, maintaining the master project plan and program scorecard, and completing all PMO deliverables• Developed the enterprise change management strategy and internal and external communication plans for a large-scale change affecting all 15K+ domestic employees and 30M+ clients• Led workstream team with subject matter experts from Marketing, Corporate Communications, and impacted business units to produce and distribute 20+ communications over 8-month campaign to keep clients and employees informed of the new partnership and its associated impacts while promoting overall benefits of the change• Created and delivered high-quality white papers and other executive presentation materials to provide regular program updates and strategic recommendations to senior audiences • Engaged cross-functional team of HR specialists and business leaders to design and implement workforce strategy, achieving optimal outcome of best supporting personnel while minimizing operational risk• Applied Lean management system and principles to create a structured framework for department’s continuous improvement project process, yielding a $480K benefit in its first cycle• Developed Excel models to enable department leadership to scientifically manage demand and capacity for an operation of 100+ staff responsible for 2M+ in annual transaction volume

Malvern, Pa

VADP is a fast-paced leadership development program in which I progressed through 4 enterprise-wide rotations while cultivating strategic-thinking and managerial skills through hands-on training and involvement in corporate initiatives. • Supervised a team of 7 client-facing associates; provided ongoing coaching and feedback, measured and differentiated performance, recruited and interviewed 7 candidates, and led personalized career development sessions• Developed comprehensive change management plan for a reorganization impacting 90+ employees and 20+ leaders• Analyzed highly confidential employee data to identify trends in workplace concerns, performance management, exit interviews, and involuntary terminations• Obtained Series 7 and 63 licenses and applied knowledge to provide investment guidance and execute trades for clients with up to $500,000 in Vanguard assets

Wayne, Pa

I was responsible for auditing client requests processed by the operations department, reporting defects, and prescribing corrective action. I also led 7 initiatives focused on process improvement and delivered 20+ presentations to management.• Led project to develop and implement a new risk-based performance metric for a department of over 1,000 employees• Completed an intensive 6-month course in DMAIC, Lean, project management, and data analysis/visualization• Authored and published Vanguard’s Quality Assurance procedure manual

Wayne, Pa

I completed thousands of client requests regarding cost basis accounting while ensuring adherence to IRS regulations. I was responsible for resolving complex brokerage issues, researching taxability of corporate actions, reconstructing dividend history, and serving as a subject matter expert on Vanguard’s cost basis hotline.• Maintained outstanding productivity (236%) and quality (100%) metrics• Rectified system fallout on over 300 impacted accounts before tax form deadline• Submitted 35+ process improvement suggestions

Moraga, Ca

I founded a mobile gaming start-up and achieved proof of concept for the company’s first product, a social turn-based game based on movie trivia. My chief responsibilities included developing the customer acquisition, retention, and monetization strategy as well as the design and testing of the product.• Delivered partner presentation to senior management at The Walt Disney Company to secure licensing agreement• Won 1st place at Startup Weekend San Francisco - a competition where teams of entrepreneurs develop ideas for startups and pitch to a panel of judges

Santiago, Chile

I researched upcoming civil infrastructure and power generation opportunities in Brazil, focusing on projects over $1 billion. My research and recommendations were critical to senior management’s new market strategy and helped them achieve the goal of establishing a presence in the Brazilian market ahead of the 2014 FIFA World Cup and 2016 Rio Olympics.• Delivered market overview and business strategy presentations to the head of Bechtel Latin America• Curated information on 100+ Brazilian engineering and construction companies and visualized data to identify competitors and potential partners

San Francisco, Ca

• Researched startups in the social media industry and delivered competitor analysis presentations to senior management that described the features and user experience of each competitor's website and included screenshots of the user interface

Bachelor’S Degree, Interdisciplinary Studies: Economics & Mathematics, Minor: Philosophy

Activities and Societies: Lambda Chi Alpha Fraternity, Teaching Assistant for Economics Department

Education record