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Product Design • User Journey Optimization • Growth & Audience DevelopmentCover the Spread was the first legal sports betting affiliate website in the United States. Within 90 days of launching, we amassed an engaged user base of over 67,000 daily active players who spent an average of 7 minutes/day on the site.How the game worked:Cover the Spread was a free sports prediction app that allowed players to choose the winners of their favorite NFL, NBA, NHL and MLB games. Players who predicted 10 consecutive games correctly won $1000 cash. My role:• Conceptualized and designed the front end game• Created, A/B tested and optimized viral gamification mechanics on the product level• Led and managed our team of 4 full-time engineers• Led and managed all growth efforts to acquire 67,000+ daily active players

Content Strategy • Patient Acquisition • Audience DevelopmentDuring my tenure with Jason Emer, MD, I applied my proprietary audience development frameworks to turn his social media into a growth engine.• Instagram: 29,000 to 70,000 (in less than 90 days, $0 ad spend) & 11% engagement• Facebook: 17,000 to 112,0000 (in less than 120 days, < $800 ad spend) & 7% engagement