The first step in elevating a brand is willingness to dive beneath the surface. It takes courage and commitment, but we don’t embark on this journey alone. At Agency Squid we invite your team to be an integrated part of ours, assuming the role of creative, strategist and brand champion, as we navigate deep into uncharted waters. Our drive matches yours. Your success determines ours. That’s our Squid Pro Quo™.

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– Use Zero Based Budgeting to align integrated marketing objectives for all consumer touch points including media, creative, public relations, shopper marketing, and events for mike’s HARDER and Cayman Jack– Manage creative and media agencies to ensure messaging and placement delivers on brand initiatives across concepting, execution and placement– Build programming for national campaigns and key retailers from point of sale/point of purchase materials to media support– Oversee integrated media planning for all brands within the mike's portfolio with a focus on digital across SEO/SEM, PPC, display, video, custom content, influencers and social media– Manage P&L across Cayman Jack and HARDER throughout the fiscal year maintaining maximum efficiency through different brand initiatives – Lead brand strategy across cross-functional teams to establish clear brand and internal core competencies with time sensitive content to long term planning– Responsible for leveraging multiple data sources to define strategic implementation of brands, provide yearly recaps, and define long term brand strategy

– Create and oversee the development of digital strategies for omni-channel marketing programs across the mike’s brand portfolio with differing demographic and brand targets– Partner with and manage day-to-day relationships with creative and media agencies to carry out brand campaigns across multiple platforms– Define KPI’s across social media and digital media channels, and analyze impact while working alongside analysts, community managers, and designers to optimize campaigns in real time– Use best in class digital solutions to enhance cosumer communications, SEO, SEM, site platforms platforms, marketing and engagement strategies– Act as digital expert in aligning cross-functional teams (brand, shopper marketing, PR, on premise activation, events) to maximize user engagement– Responsible for piloting company wide new-to-world programming including augmented reality, beacons, mobile applications from concept to execution– Interface with sales and leadership teams to educate on digital programming to build selling stories and drive continued education– Coordinate all internal digital builds from concept to launch by leading wireframing, UX/UI, creative, and development teams

– Participated in securing new business by providing digital insight, creative executions, and project scoping across a spectrum of services– Develop, manage and maintain digital communication strategies across client websites and interactive channels– Created and managed project scope, asset management, creative process, and development initiatives for all clients – Persona development through research studies, quantitative and qualitative analysis, A/B testing to inform digital strategy for brands and clients– Provided ongoing audits and analysis of campaigns and technology performance to develop brand specific strategies and evolve campaigns in real time – Recommend technology and strategy to evolve, design, content marketing, email marketing, social media and business/industry trends for best in class executions – Led internal education for creative, production, and account disciplines to better serve client and internal needs

– Client liaison for three tiers of the automotive industry representing 215 dealership 
relationships between the AOR’s for Chevrolet and Toyota and their third tier clients– Leverage CRM/Database marketing for multi-channel targeting, resulting in behavioral analysis of current buyer purchase path– Lead generation tactics to drive sales for dealerships with use of Dealer Management Systems and CRM's leading to nationwide sales increases– Use automotive insight, prior social media experience and real-time dealership data to 
create a three-prong social offering: content management, reputation management and 
an ad-serving platform– Sold social media offering to a Chevrolet and Toyota AOR’s at a regional and 
individual dealer level using retargeting and engagement tactics with dealer level data and insights

– Supported internal teams by providing insight on client industries, current client efforts, 
competitive analysis, base-line/best practices, user experience standards and emerging 
innovative approaches leading to local and national accolades. – Conducted research and prepared presentations to win over $100,000 in business with clients ranging from start ups to Fortune 500 companies.– Worked with teams to define new strategy for clients within the education industry that 
have improved enrollment by 10-15%.– Helped define strategy in response to RFP’s resulting in GoKart being declared Digital 
Agency of Record for different brands.– Managed internal social media channels and branding by creating and aggregating content, growing our reach across Facebook, Twitter, LinkedIn and blogs.

– Utilized Google and Yahoo searches to find frequently searched commodities and identify vendors with specialty/niche items to include within the ClickToShop portfolio– Leveraged identified goods to define proper market costs– Created micro-sites under the ClickToShop.com name for new portfolio products and wrote SEO copy to help with Google and Yahoo search rankings.– Micro-sites ranges from 400 to 1000 views in the first month and continued to grow once Google and Yahoo search engines began to rank the websites higher.– Managed social media site responsibilities by providing up to date content and answers to customer service inquiries