Miles Mawby Email & Phone Number

Remote

- Lead strategy development and content production for the National Football League’s Operations Department and the personal social media presence of NFL Senior Vice President of Football Operations Troy Vincent Sr.- Educate, advise, and develop best practice guidelines for the Digital Marketing team as the in-house subject matter expert on X/Twitter and short form video.- Collaborated with stakeholders across departments to refocus agency labor on the production of short form video (TikTok, Reels, YouTube Shorts) products, opening new business development opportunities.- Develop digital marketing strategies for various clients including the Anesthesiologist Society of America, Selective Service System, Otsuka, National Kidney Foundation, Generation Hope, Fairfax County Department of Transportation, Loudon County Department of Transportation, and more.

Washington D.C. Metro Area

I contract independently with multiple clients in the Washington, D.C. area. I advise and assist businesses, agencies, associations, and non-profits with online branding, social media marketing, visibility efforts, and marketing initiatives. I have a deep understanding of the D.C. startup food scene.I offer a variety of services which include:-"Ground floor" social media account establishment and development across multiple networks and platforms.-Online branding, rebranding, and optimization efforts.-Brand voice development.-Digital strategy development catered to your brand's specific goals and targets.-Content creation and development including both day-to-day content as well as long term thematic planning.-Mission driven content marketing initiatives, focused on brand growth and establishment, influencer partnership development, and ROI.-Community management and growth via engaged, vocal, and responsive brand presence.-Advertising and paid content promotion across numerous channels with a specific focus on micro- and geotargeting to ensure maximum ROI.-Quantitative and qualitative data collection through surveys and focus groups to provide data that is both insightful and actionable.-Management of unique one-off projects as needed for small business clients.For all business related inquiries or to talk about how I could help your brand or company please message me via LinkedIn or shoot an email to miles.mawby@gmail.com

Baltimore, Maryland Area

-Manage the entire organization's online brand presence, including Brightview's corporate brand page & 50+ local Facebook pages, Instagram, LinkedIn, Glassdoor, Indeed, TikTok, Nextdoor, and Google My Business.-Create and publish content on all channels and maintain an extensive editorial calendar, ensuring a robust posting schedule with targeted content pillars to drive move-ins across the portfolio.-Independently lead Brightview's customer prospecting and recruitment efforts on paid social. Generating over 55M impressions/yr and 35,000 leads.-Develop multi-channel marketing strategies for communities in pre-opening phases as well as those in long standing, difficult markets.-Piloted and expanded paid media efforts into new channels such as LinkedIn, Snapchat, Spotify, and Nextdoor.-Grew Brightview's audience by over 100% to 37,000 through paid and organic efforts, including a massive push into the use of video across digital channels.-Produced 90+ video projects. Highlighting grand opening events, new community openings/video tours, testimonials, national awards, TV spots, company culture, livestreams, and drone overviews.-Spearheaded the launch of BVLink (SocialChorus), an enterprise-level internal communication platform that connected all ~5,000 Brightview Associates; including vetting the product, negotiating pricing & contracts, and launching training for every community director, regional executive, and subject matter expert across the organization on the platform.-Initiated close cross-departmental collaboration with the HR recruiting team. Creating innovative campaigns to attract new talent and generate growth in our overall applicant pool, including paid social media efforts, video, and in person events.

Washington D.C. Metro Area

-Wrote numerous survey questionnaires for quantitative data collection methods.-Crafted and developed discussion and interview guides for focus groups and in-depth interviews.-Consistently and effectively provided high quality deliverables to clients, often on strict and condensed timetables.-Collaborated with team members to provide professional grade analyses on qualitative and quantitative data. Analyses were key factors in the development of PR strategies and rebranding campaigns for multiple non-profit and Fortune 500 clients.-Wrote numerous business proposals for clients identifying current landscapes, relevant audiences and suggested data collection methods to best inform their particular needs.

Washington D.C. Metro Area

- Executed research accurately in all aspects of GQRR’s quantitative and qualitative research capacities while successfully adhering to strict timelines.- Managed all State House election research in Michigan and Pennsylvania, as well as multiple state-wide PAC studies, and numerous national polls domestically.- Implemented multi-modal research for corporate clients around the globe and was involved in conducting preliminary research for numerous international political projects.- Independently investigated and advised on best research practices including but not limited to: multi-mode research (i.e. incorporation of cell and web based components), percentage of cellular inclusion in national RDD studies, and potential new research methods within the industry.- Achieved a 24% rate of return on a cumulative budget of nearly $1.3 million over the course of the 2012 cycle through vendor negotiation and close attention to projects while in the field.- Developed an intuitive system for keeping track of the research operation financials in real time.- Spearheaded multiple cross-team trainings on voter file software use to increase company-wide efficiency during the election cycle.- Led the team’s effort to standardize and improve upon STATA syntax builds, including the development of language to implement voter turnout models as an effective “Hybrid Vote Screen.”- Collaborated with analysts on multiple teams on projects while simultaneously managing vendors to ensure accurate data was delivered by firm deadlines.- Autonomously developed a multifaceted wiki-database which preserved institutional knowledge and ensured effective research methods during the election cycle.

Washington D.C. Metro Area

-Kept Principals, Analysts, and Project Associates up to date by delivering daily disposition reports of projects currently in the field.-Executed a thorough analysis of Field Team's 2011 financial picture. Analyzed vendors and calling houses to assess strengths and weaknesses.-Managed all invoice reconciliation and budget tracking for Operations Department.-Collaborated with analysts to develop regional quota sheets and build relevant voter universes.-Provided demographic counts for projects across the United States using multiple Voter File platforms.--Responsible for all booking, budget negotiating, and confirmation of locations for focus groups and other methods of qualitative research.-Worked closely with the Director of Research Operations on a variety of research projects in order to keep the team up to date on current polling methodology including but not limited to: the impact of cellular substitution in the US, web based “River Sampling,” and innovative use of VoIP and webcams in qualitative projects.-Independently managed a 37 wave tracking survey in collaboration with GQRR’s Analytics Team.

Media, Pa & Collegeville, Pa