Miles Mckirdy - Mba,Mbm. Email & Phone Number

At Golden Hour, our vision is to elevate your everyday. We offer functional ingredients for enhanced effects, including adaptogens, cannabinoids and nootropics, putting you in the driver’s seat in controlling your mood. Whether it's relaxation, a fun night out, or any mood in between, we have products crafted to enhance it."Golden Hour redefines how cannabis is to be enjoyed and has been listed as "the future of cannabis gummies” - AP News.

New York, Ny, Us

● Developed Flyers' overarching brand strategy, architecture, positioning, and key messaging, which resulted in Flyers finishing 2022 as the World's Most Awarded Cannabis Beverage with over 30 international beverage awards.● Led all brand activations throughout CA, NY, TX, MA and PA with major on-premise and retail accounts and partners.● Created and Launched one of America's fastest-growing cannabis products and drove new productexpansion throughout the U.S., focusing on New York, resulting in 400 new retailers within the first 12 months of launch.● Designed and implemented targeted digital marketing campaigns that resulted in a 350% increase in website traffic and a 200% increase in online sales.● Conducted market research and customer surveys to identify key pain points and preferences among target demographic groups, leading to the development of new product lines and marketing strategies that increased revenue by 50%.● Developed and executed a comprehensive social media strategy that grew the company's Instagramfollowing by 10,000+ organic followers in just 6 months and drove a 25% increase in social media referral traffic to the company's website.

New York, New York, Us

● Worked cross-functionally with all internal and external stakeholders to develop and own Hawthorne's brand strategy, architecture, positioning, and key messaging.● Developed and executed all in-market execution of brand initiatives to grow brand equity and awareness, including experiential marketing, OOH campaigns, influencer marketing, community engagement, social media, PR & communications, and content marketing.● Launched major brand partnerships with Zach Levine, Nordstrom, Throwing Fits, Target, Brandon Phallis, Mr. K, and more.● Launched an ambassador grass-roots influencer group across Youtube, Podcast, Instagram, and Tiktok.● Conducted customer insights workshops to inform new relevant branded messaging, product development,and organic and paid marketing strategies and initiatives.● Established and owned Hawthorne's target consumer personas.● Built success metrics tracking all marketing initiatives around partnerships and affiliate.● Managed extensive organic and paid budgets.● Served on the leadership team and contributed to business and marketing strategy.

New York, Ny, Us

● Led cross-function workshops with all internal and external stakeholders to develop Grailed's brand strategy, including content series and key messaging.● Led all micro and macro branded events including Grailed's Yacht Party with Lil Yachty, Paris Fashion Week New York Fashion Weeks, Grailed’s Partnership Showrooms.● Oversaw Grailed's social media, influencer, and content marketing - growing the audience to 700K● Negotiated and launched Grailed Influencer partnerships with some of the world's most iconic brands and artists, including Future, Nike, Adidas, Ralph Lauren, Lil Yachty, LEVIS, G-Eazy, Mr. K, and The North Face.● Oversaw the brand marketing team of 8 direct reports and brand partnerships team of 2 direct reports.● Managed digital paid and organic promotional strategies with specific focus on core audience segmentswhile appealing to new target audiences based on qualitative and quantitative data.● Evaluated and developed Grailed's short and long-term marketing strategies and marketing plan.● Developed creative assets with design teams and 3rd party agencies.● Managed extensive organic budgets and RFP development and tender proposal assessment.

Paris, Ile-De-France, Fr

● Worked cross-functionally with sales and finance teams to develop pricing strategies, product mix recommendations, and promotional plans, contributing to revenue growth of over 10% for The Glenlivet.● Developed and managed a $3M+ marketing budget, ensuring effective allocation of resources and strong ROI for all initiatives.● Collaborated with global brand teams to share best practices, develop global brand strategies, and adapt global campaigns for local markets.● Led the development and launch of a new premium whisky brand, Scapa, including product positioning, packaging design, and marketing communications.● Developed and implemented consumer research projects to inform product development, brand strategy, and marketing initiatives.● Managed agency relationships, including creative, media, and event agencies, to ensure delivery of high-quality work on time and within budget.

● Developed cross-channel go-to-market strategies, with a focus on digital and social media (PR, websites, Facebook, Instagram, blogs, advertising), that delivered on performance results and overall business objectives● Established and maintained multiple agency relationships and integrations to achieve business objectives and enhance consumer experiences with brands.● Manage budgets and contracts, including RFP processes, SOW reviews, negotiations, and approvals.● Managed 3MM budget to develop an annualized media plan, including budgetary development, tracking,YOY measurement and ROI on implemented brand marketing strategies.

Multiple Locations Across The State, Nsw, Au

• Drive and manage change management strategies to compliment the constant evolving nature the North West Rail Link, one of Australia’s largest infrastructure projects.• Provide strategic advice to the Project Director’s Office regarding organisational design and development initiatives to support the North West Rail Link Delivery office and its successful delivery. • Assist with whole-of-team projects including internal communication activities, peer reviews, strategic planning activities, business planning and business performance reporting.• Coordinate in the overall recruitment process for jobs within the North West Rail Link Delivery Office. • Liaise with a number of TfNSW divisions and agencies to provide accurate and timely information relating to the North West Rail Link project. • Draft a a number of parliamentary communications including house folder notes, Ministerial correspondence, departmental reports, questions on notices, briefing notes and assistance in government information public access requests.• Assist in ‘business as usual’ tasks within the Project Director’s Office.

Multiple Locations Across The State, Nsw, Au

• Provide and maintain effective communication channels across the project• Channel the NWRL team to coordinate and execute marketing/public information activities through various routes to market• Evaluate, track and report on the success of public event programs and activities• Liaise with internal and external key stakeholder to ensure uniformity and clarity in all public messaging• Perform the role of 'internal marketing' to encourage staff to abide by the management vision of the project

New York, Ny, Us

•Increase traffic to several websites under United Nations’ governance through search engine optimization.•Implement a key information database to streamline access and communications between APCTT staff.•Source and integrate a greater number of valid information databases from internationally revered organizations and institutions specific to Asia-Pacific.

Sydney, Nsw, Au

•Create marketing strategies for the NSW State Parks.•Copywrite marketing and communications collateral, briefs, and reports.•Edit the quarterly staff magazine, source and write stories, develop story lists, delegate writing assignments and liaise with graphic designers.•Promote material to State owned websites.•Coordinate trade events

Herzogenaurach, Bavaria, De

•Create a charity event to raise funds and awareness for a local New Zealand charity.•Manage the Adidas skateboard team’s ‘South Island’ promotions tour.•Create a more enjoyable re-occurring social event for Adidas clientele.•Assist in the coordination of retail sales and marketing.•Aid general administration and support.

Collingwood, Vic, Au

•Provide articles of interest to the Editor in Chief•Meet strict editorial deadlines.•Interview industry personalities. •Keep abreast with current market trends on both a global and local scale•Participate in the organization of launch/industry parties.

Sydney, Nsw, Au

•Treat all private clients with the highest degree of professionalism and provide them with information into their account.•Ensure all information is documented according to procedure•Resolve any incorrect documentation issues and escalate the matter if it were out of my authority.

Exec. Master Of Business Administration (M.B.A.), Research Methodology And Quantitative And Qualitative Methods

Master Of Marketing, Consumer Behavior

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor Of Science (B.Sc.), Biology/Biological Sciences, General