I'm focused on connecting brands with their audience. I make this happen as co-founder and leader of design at a full-service agency called Suits & Sandals. I believe that being a successful design leader means arriving at a state where you have a complete understanding and alignment of the brand’s needs, identity, and product. Over the course of 14+ years, I've been guiding the agency to deliver valuable work in industries ranging from industrial manufacturing to entertainment to telehealthcare and everything in between. My team produces award-winning experiences that increase a brand’s visibility and most importantly its value. For me great creative work is a given, it’s a starting point and a baseline. My job and purpose are to create meaningful work. Creative work that connects a brand to its audience, create lasting impact and solve real problems. This fundamental understanding leads to unexpected results that have positioned my team as an integral part of a brand’s ecosystem.