Hybrid role focusing on the development of both brand and retail marketing strategy, responsible for creating seasonal staple products, driving incremental revenue via in-season trend-driven assortments while cultivating long-term collaborative partnerships. Additionally, set direction for seasonal brand expression at all wholesale touch points. • Curate seasonal brand partners, follow projects from inception to delivery• Over the last three years special project revenue equated to 2018 2.5 million, 2019 3 million, 2020 (projected) 2 million• Develop category strategies for the omni-channel journey of Stance’s retailers with focus on specialized assortments, premium shopping experiences and innovative marketing tactics • Implement and drive in-store customer-first strategy through the lens of product and brand mindsets• Drive inter-departmental collaboration to develop fully-integrated seasonal activation plans that provide elevated experiences to consumers and promote traffic to stores • Evaluate results on marketing initiatives and identify opportunities for improving results and providing better solutions• Build annual retail experience strategy, north stars and KPIs• Champion a facts-based POV on the target consumer for all channels, constantly sharing information across the organization• Supervise all facets of Stance’s trade show experience, including booth aesthetics, storage, and budget• Analyze seasonal needs and create additional product accordingly

• Responsible for the management of identified strategic accounts, tasks include: building and implementing Go-to-Market strategy, maintaining budget, and collaborating with sales force• Work with Merchandising and Sales teams to analyze seasonal buys and identify additional marketing collateral needs• Collaborate with all cross-functional departments including Sales, Product Development, Marketing, Design, Creative, and Merchandising• Establish marketing plans in accordance with budget and track effectiveness against spend• Align with Creative and marketing teams to request, develop and supply account-specific assets for in-store, online and other marketing collateral needs• Direct photo shoots to supply strategic retailers with exclusive collateral• Produce educational clinic videos for retail associates • Run and analyze high-level data on business intelligence platform to achieve better ROI• Develop special edition retailer product offerings and collaborations• Create innovative, engaging consumer experiences for strategic retail partners• Focus on youth culture building and maintaining relationships with influencers, artists, and creatives

• Order fixtures for retailers, maintain inventory and inform sales force with any new in-store updates• Enter incoming returns from reps and sales management as well as work with internal accounting team on crediting accounts• Work with internal and external sales force on the opening of new wholesale accounts• Assist sales force with Prebook, At Once and SMU order entry as well as back end order adjustment• Build order forms for each lifestyle category• Ship samples and catalogs to accounts, reps, and trade shows each season• Ensure catalogs, samples, order forms, incentive programs, new account paperwork, business cards and any other needs are ready to ship with crate for each trade show; manage rep appointments for each day of the event

• Successfully pioneered a position as well as a brand new program • Coordinate sales between internal staff and external rep force• Set up and attend trade shows and sales events• Plan, assist and coordinate effective consumer and retail promotions• Maintain and service account inventories• Plan retail account stock models• Distribute, deliver and set up in-store displays and point of purchase materials• Maintain extensive account and industry relationships• Assist Marketing with various events and campaigns• Improve Southern California sales number with at once business via Van

• Responsible for the maintenance and well being of the Warehouse/ Office• Assisted all departments with various projects• Dealt with any problems that occurred at Stance HQ

• Consistent sales leader and top store salesman• Winner of numerous sales contests• Improved surf, shoes and skateboard departments by training staff members, employing innovative merchandising techniques and themes • Produced successful in-store clinics with brand representatives thereby increasing employee product knowledge leading to increased sales• Assisted brand representatives as well as Jack’s buyers with knowledge of consumer wants and needs in order to get the correct product in the store and increase revenue• Successfully managed four of the now 11 Jack’s retail locations including Dana Point, Corona del Mar, Garage in Huntington Beach and Huntington Beach main store.

Held progressively responsible positions including: sales associate, merchandiser, surfboard technician, cashier, shoe department manager and eventually Store Manager, Dana Point. • Consistent sales leader and top store salesman• Winner of numerous sales contests

Assisted at trade shows, promotions, contests and clinics; provided in store merchandising and sales assistance; rendered marketing input regarding frame and collection names. Gave concept input to ad campaigns; and helped select team riders.