I am an Analyst with 5 years of experience in Digital Marketing.Fo 3 years I have been a Senior Digital Analyst at inDrive, a large international Ride-Hailing company. I conduct analytical research and develop marketing dashboards for traffic managers, regional heads, and BizDev, significantly enhancing data-driven decision-making efficiency. I also work on automation projects that minimize error-prone manual work. I am proficient in SQL and Python, as well as JavaScript within Google Apps Script and advanced-level Google Sheets. I have experience with data visualization tools such as Looker Studio and Tableau, and extensive experience working with the MMP Appsflyer, understanding its pitfalls and limitations in raw data. In my role, I have developed solutions for decoding restricted attributions (SRN), modeling iOS installs considering Aggregated Advanced Privacy, as well as for post-view analytics and automatic calculation of CPI and CPA costs with various conditions.Previously I worked as a Digital Marketing Specialist at inDrive for 2 years, which allows me to better understand marketing metrics, goals, and optimizations as an analyst. I have experience launching and optimizing advertising campaigns on platforms such as Facebook, Google, Twitter, TikTok, and Snapchat. I constantly monitored results and adjusted strategies based on data analysis to improve efficiency.