Miley Leung Email & Phone Number

Hong Kong SAR

• Manage a wide range of creative assets, including marketing collaterals, digital content, packaging, and merchandising for global markets for product launches and advertising campaigns to maintain brand consistency
• Develop project plans that outline the scope, objectives, timeline, and resources
• Liaise between stakeholders, marketing arms, and internal teams to ensure the needs and expectations are aligned and met throughout the project
• Provide guidance and clear direction, also monitor the quality of work to ensure the team's creative output is brand compliant and aligns with the project's goals
• Keep track of project progress, milestones, and deliverables and provide regular updates to stakeholders. Rearrange the overall timeline and resources accordingly if the prioritization is changed

• Maintained consistent presence and maximized reach on social media (Facebook and Instagram) to increase traffic and prepare weekly reviews to analyze ups and downs, thus gaining timely insight
• Worked closely with the merchandising team and led to the execution of the event calendar and built momentum during promotions and ad hoc events
• Discussed with designers daily on media planning to execute the development of promotional materials, including website and app posts, digital visuals, and in-store POSM to deliver engaging content to customers
• Tracked and evaluated the effectiveness of different digital ad campaigns (by GA4 and Facebook Analytics)
• Assisted in planning and leading executions on recruiting, retaining, and sustaining our membership program (CU APP) through eDM, App posts, push messages, social media, and in-store POSM exposure
• Worked closely with the e-commerce team to constantly develop refreshing digital content to optimize customer experience based on monthly online sales schedule and budget

Tsuen Wan

Tsuen Wan

San Diego, California, United States

• Built and managed event strategies and communication plans to reach a wide range of consumers and raise their awareness for our client HelloFresh
• Set daily and weekly goals to positively represent the core company principles

UCSD

Wan Chai, Hong Kong

• Created appealing contents&product descriptions for websites, brochures, e-commerce
• Proofread every page of a website (Eng, TC, SC) before it launched (~5websites/month)
• Updated our company website with regular blog (~2/month) and portfolio (~3-4/month) posts

Bachelor’S Degree, Communication And Media Studies, Junior

Activities and Societies: Public Relations of Hong Kong Student Union Red Cross @ UCSD Spoon University @ UCSDRelevant Coursework.

Communication And Media Studies

Activities and Societies: Peer Educators @ CSM Cares, Alpha Gamma SigmaRelevant Coursework: Public Speaking, Mass Media And Society.

Associate’S Degree, Public Relations, Advertising, And Applied Communication, Year1

Relevant Coursework: Principles of Corporate Communication I &II, Creative and Critical Thinking, Information Technology for Language.