Miley Leung Email & Phone Number

Hong Kong Sar

• Manage a wide range of creative assets, including marketing collaterals, digital content, packaging, and merchandising for global markets for product launches and advertising campaigns to maintain brand consistency• Develop project plans that outline the scope, objectives, timeline, and resources• Liaise between stakeholders, marketing arms, and internal teams to ensure the needs and expectations are aligned and met throughout the project• Provide guidance and clear direction, also monitor the quality of work to ensure the team's creative output is brand compliant and aligns with the project's goals• Keep track of project progress, milestones, and deliverables and provide regular updates to stakeholders. Rearrange the overall timeline and resources accordingly if the prioritization is changed

• Maintained consistent presence and maximized reach on social media (Facebook and Instagram) to increase traffic and prepare weekly reviews to analyze ups and downs, thus gaining timely insight• Worked closely with the merchandising team and led to the execution of the event calendar and built momentum during promotions and ad hoc events • Discussed with designers daily on media planning to execute the development of promotional materials, including website and app posts, digital visuals, and in-store POSM to deliver engaging content to customers• Tracked and evaluated the effectiveness of different digital ad campaigns (by GA4 and Facebook Analytics)• Assisted in planning and leading executions on recruiting, retaining, and sustaining our membership program (CU APP) through eDM, App posts, push messages, social media, and in-store POSM exposure• Worked closely with the e-commerce team to constantly develop refreshing digital content to optimize customer experience based on monthly online sales schedule and budget• Consolidated various ad reports for future marketing decisions and performance• Developed a media plan quarterly and allocated expenses as per the budget assigned to maximize brand awareness and generate sales• Stayed abreast of the latest market trends and optimize marketing strategies by doing market research, analysis, and studying competitors; activities

Tsuen Wan

Tsuen Wan

San Diego, California, United States

• Built and managed event strategies and communication plans to reach a wide range of consumers and raise their awareness for our client HelloFresh• Set daily and weekly goals to positively represent the core company principles

Ucsd

Wan Chai, Hong Kong

• Created appealing contents&product descriptions for websites, brochures, e-commerce• Proofread every page of a website (Eng, TC, SC) before it launched (~5websites/month)• Updated our company website with regular blog (~2/month) and portfolio (~3-4/month) posts

Bachelor’S Degree, Communication And Media Studies, Junior

Activities and Societies: Public Relations of Hong Kong Student Union Red Cross @ UCSD Spoon University @ UCSDRelevant Coursework.

Communication And Media Studies

Activities and Societies: Peer Educators @ CSM Cares, Alpha Gamma SigmaRelevant Coursework: Public Speaking, Mass Media And Society.

Associate’S Degree, Public Relations, Advertising, And Applied Communication, Year1

Relevant Coursework: Principles of Corporate Communication I &II, Creative and Critical Thinking, Information Technology for Language.