Milica Balaban Email & Phone Number

Serbia

Belgrade, Serbia

-Working closely with CMO implementing the marketing and growth initiatives for DragonSwap, actively increasing user engagement.-Implementing social media marketing strategies across multiple platforms to increase brand awareness and engagement.-Collaborating with cross-functional teams to ensure cohesive branding and messaging are aligned with project's overall objectives.-Managing and optimizing content creation and distribution.-Building and maintaining relationships with stakeholders, to align marketing initiatives with company goals and drive growth.

Belgrade, Serbia

-Collaborated with over 150 clients on branding projects, social media management, graphic design, and marketing consulting, delivering high-quality solutions and building long-lasting relationships.-Successfully managed a small, service-based business and a team of three, overseeing all client and lead management activities, as well as the growth of the Marketics online community.-Conducted in-depth research on industry trends and best practices and implementing innovative strategies to drive business growth and deliver exceptional results.

Belgrade, Serbia

-Successfully developed a unique and cohesive visual identity for the company, implemented across various platforms.-Implemented a data-driven organic traffic campaign resulting in 30% increase in inbound leads.Led the end-to-end website development process, from ideation to final product delivery.-Proactively identified and addressed bottlenecks in the marketing process to optimize timelines and priorities.-Expertly managed the marketing calendar, ensuring seamless execution of campaigns across multiple channels.-Collaborated closely with CEO to create a comprehensive marketing plan that aligned with company goals and budget.-Achieved exceptional results for LinkedIn page including 2563.20% increase in page views, 2261.60% increase in unique visitors, 3208.30% increase in custom button clicks, 59.89% increase in new followers, and 1630.50% increase in reactions.-Helped acquire 9 new clients for the business.

Belgrade, Serbia

-Produced 150+ engaging and high-quality social media posts for LinkedIn, Facebook and Instagram, including copy, short videos, and promotional content.-Analyzed and reported on data and content performance, utilizing insights to refine the social media plan and drive results.-Owned the entire content process from research to publication, ensuring consistent brand messaging and quality across all platforms.-Developed a strong understanding of LinkedIn community best practices, enabling successful engagement and growth of the company's social media following.-Engaged with social media users to organically increase the collective social following from 3K to 9K, driving brand awareness and engagement.

Serbia

-Participated in real case projects and received business-related trainings, gaining hands-on experience in various marketing disciplines.-Assisted in campaign development, contributing ideas and supporting execution to drive successful outcomes.-Collected and analyzed data, preparing comprehensive reports that provided insights into marketing performance.-Conducted research and presented a case study on Fanta Malimeta, demonstrating strong analytical and communication skills.-Implemented point-of-sale (PoS) marketing campaigns, working collaboratively with cross-functional teams to ensure successful execution.-Supported business development efforts, in the HoReCa (Hotel, Restaurant, and Cafe) sector, helping to identify and pursue new growth opportunities.

Serbia

-Developed and executed marketing strategies for a student project, collaborating with team members to drive successful outcomes.-Conducted market research and analyzed data to identify target audiences and inform marketing plans, resulting in increased project visibility and engagement.-Led the development and implementation of integrated marketing campaigns across multiple channels, including digital, print, and experiential marketing.-Managed the project budget, tracking expenses and optimizing spend to maximize return on investment.Worked closely with project stakeholders to ensure alignment of marketing objectives with overall project goals, contributing to the successful completion of the project.-Provided regular reporting and analysis of marketing performance to the project team, utilizing insights to continuously improve marketing strategies and drive project success.

Serbia

-Managed a team of 5, driving team success through effective leadership and guidance.-Conducted market research and analyzed data to identify target audiences and inform market segmentation strategies, resulting in increased lead generation and conversion rates.-Initiated contact with prospective clients, utilizing effective communication and networking skills to establish and maintain positive business relationships.-Conducted successful business meetings with potential clients, leveraging negotiation and sales techniques to close deals.-Created compelling proposals, tailored to meet the unique needs and interests of prospective clients.

-Contributed to the development and execution of marketing campaigns, collaborating with team members to create impactful and engaging campaigns.-Implemented marketing campaigns across multiple channels, including digital and traditional media, utilizing effective communication and project management skills to ensure successful campaign execution.-Designed and created promotional materials, including print and digital advertisements, social media content, and email marketing campaigns, to drive brand awareness and engagement.-Developed and executed both online and offline promotions, utilizing various marketing channels to reach target audiences and drive lead generation.-Contributed to the planning and execution of events, including event logistics and coordination, to enhance brand visibility and engagement.-Collaborated with cross-functional teams to ensure seamless execution of events and marketing initiatives, driving successful outcomes and contributing to team success.

- Interviews with potential interns- Selecting interns for the application process- Assistance in selecting process and departure of students to work abroad- Attending conferences and meetings of the local committee- Attending educations

Serbia

-Assisted in the development of PR campaigns, bringing creative ideas and fresh perspectives to the table.-Collected and reported data, using analytics to optimize PR strategies and maximize results.-Created engaging press releases and distributed them to relevant media outlets.-Contributed to the implementation of OOH (Out-of-Home) marketing campaigns, ensuring that they were executed flawlessly.

Serbia

-Produced innovative visual concepts and designs, tailoring each project to meet the unique needs of clients.-Created logos, flyers, posters and other promotional materials, consistently delivering high-quality work that exceeded expectations.-Edited photos and graphics to enhance their visual appeal.-Maintained clear and open communication with clients throughout the design process, ensuring that their feedback and suggestions were incorporated into the final product.-Utilized strong negotiation skills to agree on project scope, timelines and fees, while striving to deliver exceptional value.

Doctor Of Philosophy - Phd, Economics

Master'S Degree, Marketing/Marketing Management, General, 10.0

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services, 10.0