- Initiated and leads the comprehensive rebranding campaign of the company - Reinventing and restructuring the marketing initiatives including both online and offline presence - Digitalized and automated nearly 45% of previous manual operations - Integrating an e-commerce aspect to the business through the creation of the company’s website- Creating and leading marketing campaigns (online and offline promotional materials and initiatives) that increased brand awareness by roughly 26% and customer turnout by 13%

- Co-leads campaigns, social media presence, and content creation with the founder (6300+ followers, 130+ posts)- Writes copy, press releases and promotional materials for the studio- Edited 3+ publications - Co-organized the founder’s first exhibition and co-lead its marketing and PR campaign - Business operations, research and development (manages the business operations side, expanded the business to include publications, art exhibition, and commercial products, established 2 new collaborative relationships)

As a part of the OSSI organization, I started a new branch in China with the aim of bringing together Serbian students in China. For my remaining student life in China, I served as the OSSI China Branch Director with the goal of organizing biannual gatherings and conducting projects with our members.

- Assisted the Athletic Department Director with management of athletics, recreation and physical education programs- Initiator and coordinator of 25+ cultural festival events, tournaments, running competitions, fashion shows- Student outreach and involvement (increased attendance and recruitment by 40% through multiple outreach campaigns)- Marketing and PR – designing marketing materials and leading PR through social media platform like WeChat (created more than 50+ posts and articles, increased our reach to 100+ international parents/students)- Initiated and organized the “DKU Green Run” that aimed to raise awareness about Sustainable Development and Green Initiatives- Assisted the Dean of Student Affairs- Co-edited the Student Handbook and integrated 6 pivotal regulations - Co-created the Student Government and advised on implementation and regulations- Co-organized “DKU Quest”, a bi-annual series of cultural field trips around China- Maintained and updated the Excel database for DKU Quest and did cross-referencing between it and survey data - Lead and participated in 10+ cross-university marketing initiatives and recruiting events

Together with my committee members, we worked to foster and build programs in conjunction with our founding-partner schools of Duke University and Wuhan University. Additionally, we aimed to establish collaborative connections and initiatives with partner regional institutions such as XJTLU-Liverpool and NYU Shanghai as well as other Chinese universities.

- Assisted in opening and starting a brand-new student center “Blue Oasis”- Student Manager at “Blue Oasis” - Managed and coordinated 175+ student-lead clubs and organizations- Marketing and PR (oversaw and consulted all student leaders on 230+ individual initiatives and marketing material creation) - Assisted with budgeting, marketing, planning and implementation of events and initiatives- Communicated frequently with said leaders to foster a successful and up-to-date working environment. - Assisted with organizing and implementing the Clubs & Organizations Expo

- Daily trainings in Excel proficiency with multiple databases, data entry, and cross-referencing- Organized an "English Saloon" to provide a space where my colleagues and supervisors would feel comfortable practicing both their professional and conversational English skills.