Marketing Director
Current- In charge of company communications with more than 150 member organizations and partner institutions at the state and local level- Main copywriter (slogans, sales pitches, various promotional contents, talking points and speeches) and creator of company’s visual identity- Preparing all the marketing materials – brochures, banners, billboards, power point presentations promoting the company and its product portfolio- Conceiving and realizing various marketing campaigns (e.g. “Serbia is Business Friendly” – campaign at the Belgrade Airport)- Organizing conferences, round tables, working luncheons and seminars with government institutions, businesses and municipalities- Website development, including web contents, architecture, on-line services, Search Engine Optimization (SEO)- Developing strategic documents, annual and semi-annual activity reports- Conducting benchmark analyses and identifying existing and potential competitive advantages of the company, introducing new and improving existing products and services from the company portfolio- Prepare company exhibitions and stands at investment and business fairs- Promoting the company and negotiating with prospective clients and new members
