Milicent Mcdonald Email & Phone Number

Central Arkansas

Conway, Ar

Investment properties

Little Rock, Arkansas Area

Washington, Dc

TargetSmart Communications, LLC is a data firm that specializes in providing high-quality data content, services, and data integration technology to organizations that communicate directly with large numbers of people.Account Executive / Sales OperationsResponsibilities included growing the business through finding new markets to serve, new business sales, adapting products for commercial clients, and creating value-based solutions.Led functions essential to sales force productivity and overall revenue growth. Activities included planning, reporting, sales process optimization, sales program implementation, CRM maintenance, and other sales operations functions. Worked closely with the sales and senior management teams to maximize sales force productivity. Selected Achievements:• Proactively identified opportunities for sales process improvements and worked closely with sales team to inspect sales process quality and prioritize opportunities for improvement.• Worked with sales and management teams to set pricing and other sales policies.• Acted as lead in establishing systems for management of all contracts, legal documents, proposals, and other agreements.

Conway, Ar

A marketing technology and services company with offices in the United States, Europe, Asia, and South America offering various marketing and information management services, including multichannel marketing, addressable advertising, and database management.Sales Executive / Account ExecutiveLed as expert in customer data integration, demographic/lifestyle data, customer segmentation, database marketing, and implementing customized CRM solutions. Consistently produced new customer insights and strategies through consultative selling and in-depth industry knowledge of Retail, Utilities, and Non-Profit sectors. Leveraged multifaceted experience in multichannel marketing, campaign execution, response analysis, customer acquisition and retention programs, and customer segmentation.Selected Achievements:• Graduate of Acxiom Leadership Candidate Program• Recognized as member of Acxiom’s Society of Excellence for two consecutive years• Achieved Acxiom 100% Club for five consecutive years• Successfully managed multiple strategic accounts, including business plan, P&L, contracts, and executive relationships• Substantially increased revenue for one key client by 375%• Significantly increased client’s direct mail deliverability rates by reducing returned mail from above 10% to below 2%

Little Rock, Ar

- Responsible for funds management including day loans- Account Executive responsibilities for client accounts including investment securities sales and client relationships- Supervise and coordinate daily operations functions of securities clearance, order processing, customer service, and new accounts- Series 7 Securities Registered Representative License - Series 27 Financial and Operations Principal License (Compliance)

Little Rock, Ar

- Developed procedures to ensure department functions were carried out efficiently and that proper audit controls were maintained- Supervised and trained employees in section including performance appraisal, salary action and hiring

Education record

Activities and Societies: Alpha Sigma Alpha

Counseling Psychology

Bs, Pre-Med Biology, Psychology

Activities and Societies: Alpha Sigma Alpha Sorority (served as President)