Healthcare: Consumer Health & Biopharmaceuticals

Lead four key commercial functions: * Sales Force Effectiveness (SFE)* Sales force Training & Development* Market research & strategy* Business Development and licensing (BD&L) Member of the Country Leadership Team at Merck biopharmaceutical business and work closely with Country Manager and contribute towards India business strategy development, sales force sizing & optimisation, training & development, portfolio re-balancing, brand perception and positioning research, business development initiatives.

Joined Merck as General Medicine Business Unit Head with P&L responsibility and managed a team size of 360 persons. - Driven portfolio optimisation and prioritised Therapy Area focus - Delivered high sales growth ahead of the market consecutively- Worked closely with HR to turn around 300 strong field force for superior performance- Strengthened and developed marketing team and introduced digital marketing initiatives

Heading of Marketing for Dermatology SBU.1. Sales budgeting and monitoring for achievements. Working with sales team in sales revenue budgeting. Focus on Product Mix, support core brands and growing brands.2. Budgeting and controlling brand marketing expense. Customer targeting, selection and product promotion matrix. Market and category development plans and execution monitoring.3. Strengthen key categories of Clinical and Cosmetic Dermatology. Conceptualizing and implementing a comprehensive marketing mix and strategic plan based on core franchise area. KEE engagement and relationship development initiatives. Consumer engagement through value-add services, PR, awareness drives etc.4. Team Development: Training of product managers on marketing processes, presentations. Guiding marketing team in developing training module for the sales team.5. New product launches

Overseeing Strategic Marketing for Company. Responsibilities include achieving sales and marketing contribution budget. Manage Advertising & Promotion budget with focus on brand profitability. Drive organization marketing goals through customer excellence and develop people.

Marketing Manager for Medical Nutrition (Food) Business.Additional charge as RBM - West 2004-05.Lead marketing of consumer product SUSTACAL in PA and TN through mass media promotion and modern trade channel management.Novartis Med. Nutri. and Gerber business was acquired by Nestle in 2006.

Worked for Orthopaedic, Dermatology, Pain Management portfolio.Brand manager for Galderma Brands from '95 to '98

R&D