Talking to StyleHacks is like having a personal stylist in the room with you. Knowing the weather outside and your tastes, she can suggest a stylish outfit you can put together in seconds. She will even give you expert styling tips to supercharge your confidence. She can also email you any outfit you particularly like so you can always reference it later.- Defined, launched, and tested 6 MVPs with a team of 4 developers, resulting in 60% 3rd-week retention. - Reduced the MVP research, prototyping, launch, and testing cycle from two months to two weeks by integrating agile development principles, prioritizing, and driving continuous releases and testing. - Achieved 60% 3rd-week retention for 120,000 MAU through leading a remote team of 3 to create value-add conversational content.- Developed a conversational experience for a e-commerce partner resulting in 4.5% conversion to purchase (double the average e-commerce numbers). - Continuously defined, aligned, and communicated product vision and features to stakeholders across business, technical, and content functions of the team of ten. - Managed tradeoffs between product roadmap and limited budget and staff, producing high ROI.- Planned and executed a communications strategy for StyleHacks resulting in the mentions in WWD, TechCrunch, and VentureBeat.

Interview New York-based high-profile influencers for feature stories Cover fashion events, art openings, and relevant happeningsProduce photo shoots for print and digital platformsScout and cover trend storiesPitch and write timely stories

Contributed to the creation of optimal communications strategies to reach target audiences based on the brand's strategic direction; Maintained ongoing account activity, using current PR plan as a framework.Handled the majority of writing, editing and pitching for the clients.Administered workflow for up to five clients simultaneously, compiled weekly and project reports, created meeting agendas.Planned and publicized events, including scheduling, planning, budgeting, negotiating vendor contracts, handling RSVPs, and post-production of post-event materials.Clients: LensCrafters, Cotton On, Onassis, swimsuitsforall, William Henry.

Actively contributed to Shop It, Your Look and The Look sections of the book, was responsible for Designer's Profile monthly feature. Owned all watches and jewelry features. Contributed travel stories, interviewed Josh Hartnett for the cover story in December 2014 issue.

Edited monthly blueprint and non-blueprint features from inception to completion, interviewed experts, worked closely with photo editor to ensure best visual for the story, wrote the majority of fashion and jewelry texts, collaborated with art and advertising departments.Organized and conducted interviews with international designers and celebrities including Chloe Grace More, Josh Hartnett, Roberto Cavalli, Christian Louboutin, Donna Karan, Matthew Stone.Assisted during photo-shoots, styled compositions, researched and selected photos and art work. Conducted trend analysis and forecasting at the beginning of each season and pitched fresh editorial ideas seasonally and monthly.Collaborated with brand representatives and PR teams on stories, attended press-events and Fashion Weeks.Produced content for publication’s special online projects and drove engagement through a mix of social media platforms.

As a Translations Manager, managed a group of 5 translators. Distributed tasks, proofread deliverables and translated a variety of document types.As a Senior Research-Analyst, managed research requests in a different areas. Developed research framework for the Moscow office. Compiled quarterly reports and edited weekly corporate newsletters.

Assisted PR Manager in everyday tasks: media and stylists relations, media monitoring and reports, preparation of press-materials, translations and adaptations, vendors relationship, etc.

Content analysis, market research, trips coordination